Diversified Product Portfolio Syska offers a wide range of products across lighting, personal care, accessories, and home appliances, providing multiple cross-selling opportunities to customers seeking comprehensive electronics and lighting solutions.

Strong Brand Presence Recent collaborations with celebrity brand ambassador Rajkummar Rao and active product launches in LED lighting and smart fans suggest a focus on brand visibility and innovation, making it easier to target marketing campaigns towards emerging consumer segments.

Market Expansion Potential With a mid-sized employee base and an established presence in India's electronics market, Syska is well-positioned to expand into new regional markets or develop premium product lines to capture additional market share.

Targeted Product Launches Frequent updates and new launches of LED lighting and FMEG products indicate ongoing innovation, presenting opportunities for sales teams to upsell and promote the latest products to existing and new retail partners.

Digital Engagement Utilizing advanced tech stacks such as AWS, SEO tools, and social media pixels enables Syska to effectively target and engage consumers online, offering avenues for digital marketing collaborations and targeted outreach to boost sales channels.