Diverse Product Portfolio Syska offers a wide range of products across lighting, personal care, accessories, and wires & cables, indicating opportunities to cross-sell and bundle products to existing customers interested in electronics and home solutions.

Innovation and launches Frequent product launches including LED strip lights, smart fans, and track lighting suggest a focus on innovation, providing sales teams the chance to promote the latest offerings to tech-savvy customers seeking energy-efficient and smart home solutions.

Brand Ambassador Strategy The recent appointment of popular actor Rajkummar Rao as brand ambassador presents an opportunity to leverage celebrity marketing to increase brand visibility and attract new customer segments, especially among younger demographics.

Mid-Range Revenue With revenues between 1 million to 10 million dollars, Syska is positioned as a growing mid-sized player, offering ample scope for sales growth, especially by targeting regional markets and expanding distribution channels.

Strong Market Presence Operating with over 1,000 employees and being based in India’s electronics manufacturing hub Pune, Syska is well-positioned to capitalize on the increasing demand for electronic and lighting products in domestic and emerging markets through strategic partnerships and regional outreach.