T2 Tea Email Format
RetailVictoria, Australia201-500 Employees
T2 Tea is a Melbourne-origin retail brand that sells tea blends, teawares, and gifts through a network of stores, an online store, and a distribution center. Founded in 1996 in Fitzroy, it has grown to operate more than 70 stores across Australia, New Zealand, and Singapore, supported by a Collingwood-based support office and a Melbourne distribution center that fulfil online orders and replenish stores. The retail experience is immersive, with in-store samples and staff trained as tea experts who guide customers through flavors and the stories behind each blend. The business operates as a mid-sized retailer with hundreds of employees and places emphasis on sustainability in its product development and operations. In 2013, T2 Tea was acquired by Unilever PLC, and in 2023 it closed its offices in the United Kingdom and United States to concentrate on Australia, New Zealand, and Singapore.