Employer Partnerships Target local small to mid-size employers in Traverse City and Petoskey to offer Table Health DPC memberships as an affordable employee benefit, highlighting same day and after hours access, labs and medications discounts, and elimination of insurance billing. Propose bundled corporate wellness offerings including mental health, nutrition, and practitioner led workshops to reduce absenteeism and healthcare costs.

Geographic Expansion Leverage the momentum from the Petoskey location to pursue expansion across northern Michigan, focusing on partnerships with local employers, clinics, and community organizations, while exploring scalable care models to extend patient access beyond existing clinics.

Family and Wellness Highlight the combination of direct primary care with functional medicine, wellness services, and mental health as a comprehensive family care package, using the pediatrician hire to attract families and position Table Health as a one stop shop for primary care and preventive health in the region.

Pricing Advantage Promote the DPC pricing model as a predictable, cost controlling alternative to traditional fee for service insurance, emphasizing fixed monthly fees, same day access, and absence of surprise charges to appeal to HR decision makers and small to mid-size employers.

Digital Presence Leverage strong local presence and online reviews along with the existing tech stack to drive patient acquisition and partner interest; propose co branded online campaigns with local organizations and use reviews as social proof in outreach.