Tactical Marketing Automation
Advertising ServicesCalifornia, United States2-10 Employees
Tactical Marketing Automation (Tactical MA) is a small advertising services firm based in Cameron Park, California, offering marketing automation consulting and tactical execution. It was founded by Philip Easley-Bosley, who has more than 25 years of marketing experience and has helped thousands of customers design and deploy campaigns and operations. The founder developed methodologies that significantly increased lead generation and shared these strategies with Act-On customers and agencies as a consultant and trainer; the firm launched as a full-service agency in January 2018 after initially operating as a hobby. In July 2019, Tactical MA announced Unity List Aggregator, a software-as-a-service product designed to augment the list capabilities of Act-On's marketing automation software. The company remains focused on marketing automation consulting and related services for marketers seeking to improve campaign effectiveness in the advertising services sector.