Insights

Loyalty Platform Scale Indonesian SaaS provider Tada offers a global B2B2C loyalty and rewards platform with omnichannel capabilities, presenting opportunities to cross-sell to large enterprise clients seeking scalable loyalty solutions across multiple industries.

Industry Reach Tada has experience across FMCG, agriculture, auto-parts, construction, consumer electronics, financial institutions, and retail, suggesting a broad addressable market and potential for sector-specific loyalty programs with major brand or channel partner ecosystems.

Enterprise Trust Notable clients include Unilever, Exxon, Danone, Michelin, and banks/fintech players, signaling credibility and a proven track record that can be leveraged in enterprise-grade pitches and ROI-driven proposals.

Flexible Deployment Solutions support on-premise or private cloud deployments, enabling deals with organizations requiring stringent data sovereignty or legacy integration, and opening doors in regulated industries.

Growth Signals Reported revenue in the mid-range of tens of millions USD and an employee base of 201-500, indicating a scalable, mid-sized growth company ripe for expansion into new geographies or closer collaboration with global brand-led loyalty initiatives.

Similar companies to Tada

Tada Tech Stack

Tada uses 8 technology products and services including Xero, AdRoll, Google Ads, and more. Explore Tada's tech stack below.

Tada's Email Address Formats

Tada uses at least 4 email formats:
Tada Email FormatsExamplePercentage
First@usetada.comJohn@usetada.com
64%
First.Last@usetada.comJohn.Doe@usetada.com
33%
First.Middle@usetada.comJohn.Michael@usetada.com
2%
First.L@usetada.comJohn.D@usetada.com
1%

Frequently Asked Questions

What is Tada's stock symbol?

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Tada is a publicly traded company; the company's stock symbol is TADAX.

What is Tada's official website and social media links?

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Tada's official website is usetada.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Tada generate?

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As of August 2026, Tada's annual revenue is estimated to be $50M - $100M.

What is Tada's NAICS code?

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Tada's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Tada have currently?

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As of August 2026, Tada has approximately 357 employees across 6 continents, including Asia, North America and Europe. Key team members include Ceo Office: G., Chief Executive Officer: M. R. and Chief Marketing Officer: R. A. Explore Tada's employee directory with LeadIQ.

What industry does Tada belong to?

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Tada operates in the IT Services and IT Consulting industry.

What technology does Tada use?

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Tada's tech stack includes Xero, AdRoll, Google Ads, Looker, Power BI, CookieYes, Postman and WhatsApp Business.

What is Tada's email format?

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Tada's email format typically follows the pattern of First@usetada.com. Find more Tada email formats with LeadIQ.

When was Tada founded?

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Tada was founded in 2012.
Tada logo

Tada

IT Services and IT ConsultingJakarta, Indonesia201-500 Employees

Tada is an Indonesian IT services and IT consulting company that provides a Software-as-a-Service loyalty and rewards platform with a global reach. The platform offers an end-to-end, omnichannel solution designed to help businesses boost retention among channel partners, customers, and employees while strengthening brand loyalty and fostering sustainable growth. It supports multiple loyalty formats, including programs for B2B partners, customer loyalty, promoter loyalty, and employee engagement, and can be deployed on-premises or in private cloud environments.
Headquartered in Jakarta, Indonesia, the company serves a diverse set of industries, including FMCG, agriculture, auto-parts, construction, consumer electronics, financial institutions, and retail. Notable clients include Unilever, Exxon, Danone, Michelin, BCA Syariah, Agricon, DBO, and ERHA, illustrating its experience across sectors. The business model centers on delivering loyalty and rewards programs for a B2B2C audience, leveraging an omnichannel platform to support partner, customer, and employee engagement.

Section iconCompany Overview

Stock Symbol
TADAX
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    Tada's revenue is estimated to be in the range of $50M - $100M

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