Boutique scale Tanner Friedman is a small, nimble PR and communications firm with 2-10 employees and annual revenue in the 10 to 25 million range. This suggests agility and personalized service as a value proposition, while also indicating capacity to take on mid-size campaigns for organizations seeking hands-on attention.

Integrated tech The firm emphasizes both traditional and digital channels and leverages a modern tech stack (WordPress, Cloudflare, analytics-related tools, and media production capabilities). This presents opportunities to offer cross-channel campaigns, digital storytelling packages, and enhanced measurement services.

Diverse clientele Client focus spans business, professional, nonprofit sectors, plus media relationships and newsroom access. This breadth signals potential for industry-specific PR packages (corporate, nonprofit, associations) and strategic philanthropy programs.

Revenue growth With revenue in the mid six-figure to low seven-figure range and a competitive landscape featuring mid-market firms, there is room to propose scalable retainers, expanded service lines (crisis comms, internal comms, multimedia), and upsell opportunities to existing clients.

Proximity to media Strong emphasis on media relations, interviews, news conferences, and newsroom access implies opportunities to position Tanner Friedman as a preferred partner for media training, executive positioning, and high-visibility campaigns for brands seeking earned-media lift.