Growth and leadership Tanner is expanding leadership with a new Chief Operating Officer in 2026, signaling ongoing growth and a potential shift in strategic priorities. This presents an opportunity to engage on large-scale process improvements, ERP/operational optimization, and scalable governance services.

New advisory practice The launch of the Technical Accounting Advisory Group indicates demand for specialized accounting guidance. Sales teams can pitch TAAG training, technical updates, and high-value advisory engagements to CFOs and controllers embracing complex accounting standards.

Cloud and FinOps The Cloud FinOps practice introduced in 2023–24 positions Tanner as a practitioner in cloud financial management. There is potential to cross-sell cloud optimization, cost governance, and cloud migration services to technology and product companies prioritizing cloud efficiency.

Industry recognition Being named a Top 100 Firm and recipient of the Utah Best of State Award enhances credibility with prospective clients. This can be leveraged in proposals and marketing to win new engagements, especially among mid-market and growth-stage companies.

Scale-ready capabilities With revenue in the hundreds of millions and a multi-discipline service offering (audit, tax, advisory, IT audit, cybersecurity, leadership development), Tanner can pursue integrated solutions for growth, governance, risk, and compliance, appealing to mid-market firms seeking a one-stop accounting and advisory partner.