Airlines and OEMs Target high-value buyers in airlines and aircraft interior OEMs by leveraging Tapis' track record of supplying high-performance, lightweight fabrics that improve passenger comfort and fuel efficiency. Cross-sell opportunities exist for AV Bio bio-based fabrics and the Comfort Zone multi-layer solution, with pilot programs at premium cabins and business jet segments.

Sustainable Materials Position Tapis as a sustainability-first fabric partner for cabin interiors, emphasizing weight savings and durable materials that support airline environmental goals. Highlight AV Bio launch and potential for certifications or statements to procurement teams.

Strategic Partnerships Leverage existing collaborations with Ultrafabrics and other partners to offer integrated fabric systems like The Comfort Zone and fire-blocking backcloth solutions. Seek co-development deals with seating, interiors, and component manufacturers to broaden addressable market.

Industry Events Capitalize on Aircraft Interiors Expo participation to generate qualified leads, showcase latest products, and secure in-person meetings with decision-makers. Use spokespeople like Lauren Kenealy and Jason Estes to drive compelling product demonstrations and customer references.

Regional Growth Expand channel presence in Asia Pacific and other growth regions by building on prior APAC sales leadership and a small, woman-owned company profile to win supplier diversity programs and strategic tenders. Align regional reps with product lines including AV Bio, comfort seating, and flexible seating concepts.