Modernization and Technology TAROM utilizes advanced digital tools such as Google Analytics, Facebook Pixel, and PHP, indicating a focus on digital marketing and online passenger engagement strategies. Opportunities exist to offer tailored digital marketing solutions, CRM systems, and data analytics services to enhance their customer acquisition and loyalty programs.

Fleet Expansion & Routes Recent additions of flights to New York, Miami, and regional Romanian destinations demonstrate TAROM's growth ambitions and openness to expanding international and domestic market coverage. Sales prospects include aircraft leasing, route planning software, and passenger experience enhancements.

Environmental Initiatives TAROM emphasizes environmental friendliness through innovative procedures to reduce carbon emissions. Companies specializing in sustainable aviation fuels, eco-friendly aircraft modifications, and environmental consulting could be potential partners for their ongoing sustainability efforts.

Leadership Changes The appointment of an interim CEO suggests strategic reevaluation and potential shifts in corporate direction. Engagement opportunities could include executive coaching, leadership development, or B2B partnership services aligned with future strategic initiatives.

Market Position & Competition As Romania’s flagship carrier competing with airlines like Blue Air and Wizz Air, TAROM is actively pursuing new routes and regional connectivity. Sales efforts can target airline software solutions, route analytics, loyalty program enhancement, and partnership development to strengthen their market position.