Expanding Route Network Air Serbia's recent launches of direct seasonal flights to popular Greek destinations like Mykonos and new routes to Tbilisi and Shanghai indicate an active expansion strategy. This suggests opportunities to offer travel-related products, amenities, or services aligned with their new destinations.

Recognition and Awards Being named among the top 100 airlines globally and in the top three regional airlines in Europe enhances its brand prestige. This provides a valuable entry point for premium service providers, loyalty programs, and targeted marketing collaborations aiming to elevate their passenger experience.

Growing Market Presence With operations including scheduled, seasonal, and charter flights to over 70 destinations across multiple continents, Air Serbia demonstrates a strong and diverse travel footprint. This broad network creates opportunities for B2B partnerships spanning catering, technology solutions, and ancillary services.

Technological Adoption Utilizing advanced tech stacks like Fullstory, SAP SuccessFactors, and cloud-based services indicates a forward-thinking approach. There is potential for offering digital transformation tools, analytics, or customer engagement solutions to streamline their operations.

Focus on Sustainability and Recognition Their active participation in industry awards and recognition signals a commitment to maintaining high standards and competitiveness. Partnering with brands focused on sustainability or premium service delivery could align well with their strategic positioning.