TCBY Email Format
Food and Beverage ServicesUtah, United States201-500 Employees
TCBY operates a network of frozen yogurt stores and related beverages, offering soft-serve yogurt and smoothies to consumers seeking healthier options that fit an active lifestyle. The company was founded in 1981 by Frank and Georgia Hickingbotham and is headquartered in Salt Lake City, Utah. It employs hundreds of people, placing it as a mid-sized player in the food and beverage services sector. Since 2000, TCBY has been part of Mrs. Fields Famous Brands, aligning with a broader portfolio of franchise concepts. The company has pursued growth through domestic store openings and international partnerships, including a collaboration with Sterling Restaurants in Qatar announced in late 2024. In 2011, TCBY introduced a frozen yogurt classification called Super FroYo, expanding its product lineup within the sector.