Insights

Unique Product Offering TCBY's 'Super Froyo' is a highly nutritious frozen yogurt product, distinguishing it in the market and presenting a unique selling point that can attract health-conscious customers.

Expansion Opportunities Recent openings of new TCBY locations in strategic areas like Navarre, Florida, St. Augustine, Florida, and Charlotte, North Carolina, indicate potential markets for further expansion and franchise development.

Tech-Driven Marketing Utilizing tech tools like Simpli.fi, Google Analytics, and Google Tag Manager allows TCBY to implement data-driven marketing strategies, enhancing customer engagement and targeting specific demographics for sales growth.

Part of Well-Known Brand Portfolio Being a part of Mrs. Fields Famous Brands provides TCBY with the leverage of a strong brand portfolio, enabling cross-promotional opportunities and access to a wider customer base, improving sales potential.

Competitive Positioning Comparison with similar companies like SONIC Drive-In, Johnny Rockets, and Yogurtland reveals opportunities to differentiate TCBY's offerings, tap into different market segments, and leverage competitive pricing strategies to boost sales.

TCBY Tech Stack

TCBY uses 8 technology products and services including Simpli.fi, Google Analytics, jQuery UI, and more. Explore TCBY's tech stack below.

  • Simpli.fi
    Advertising
  • Google Analytics
    Analytics
  • jQuery UI
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • SWFObject
    Miscellaneous
  • Open Graph
    Miscellaneous
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management

TCBY's Email Address Formats

TCBY uses at least 1 format(s):
TCBY Email FormatsExamplePercentage
lastf@tcby.comDoeJ@tcby.com
40%
first.last@tcby.comJohn.Doe@tcby.com
25%
flast@tcby.comJDoe@tcby.com
25%
firstlast@tcby.comJohnDoe@tcby.com
10%

Frequently Asked Questions

Where is TCBY's headquarters located?

Minus sign iconPlus sign icon
TCBY's main headquarters is located at 2855 E. Cottonwood Pkwy. Suite 400 Salt Lake City, UT 84121 US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is TCBY's phone number?

Minus sign iconPlus sign icon
You can contact TCBY's main corporate office by phone at +1-801-736-5600. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TCBY's stock symbol?

Minus sign iconPlus sign icon
TCBY is a publicly traded company; the company's stock symbol is TBY.

What is TCBY's official website and social media links?

Minus sign iconPlus sign icon
TCBY's official website is tcby.com and has social profiles on LinkedIn.

How much revenue does TCBY generate?

Minus sign iconPlus sign icon
As of January 2024, TCBY's annual revenue reached $693K.

What is TCBY's SIC code NAICS code?

Minus sign iconPlus sign icon
TCBY's SIC code is 5451 - Dairy Products Stores NAICS code is 722 - Food Services and Drinking Places.

How many employees does TCBY have currently?

Minus sign iconPlus sign icon
As of January 2024, TCBY has approximately 295 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Vice President Sales And Business Development: M. V.Vice President Of Operations: D. M.President & Ceo: T. C.. Explore TCBY's employee directory with LeadIQ.

What industry does TCBY belong to?

Minus sign iconPlus sign icon
TCBY operates in the Food and Beverage Services industry.

What technology does TCBY use?

Minus sign iconPlus sign icon
TCBY's tech stack includes Simpli.fiGoogle AnalyticsjQuery UIjQuerySWFObjectOpen GraphPHPGoogle Tag Manager.

What is TCBY's email format?

Minus sign iconPlus sign icon
TCBY's email format typically follows the pattern of . Find more TCBY email formats with LeadIQ.

When was TCBY founded?

Minus sign iconPlus sign icon
TCBY was founded in 1981.
TCBY

TCBY

Food and Beverage ServicesUtah, United States1001-5000 Employees

TCBY - The Country's Best Yogurt, was born from a discovery that nutritious and healthy frozen yogurt could also be unbelievably delicious. As the country began to embrace healthier eating styles, the TCBY founders, Frank and Georgia Hickingbotham, believed that an exciting new yogurt product could be a better option to fat-filled ice cream treats. Millions of loyal TCBY customers today prove that they were right!

Since 1981, TCBY has been known for innovative yogurt flavors and exciting new products. Today, we offer a selection diverse enough to appeal to just about everyone. From our signature soft-serve yogurt to our fruit and yogurt packed smoothies; the choices are still perfect for a healthier, active, and balanced lifestyle.

In 2000, Mrs. Fields Famous Brands acquired TCBY, adding it to a growing portfolio of franchise concepts and well-known brands. TCBY’s well-established brand name, loyal customers and expanding trade base made the organization a perfect addition to the Mrs. Fields Famous Brands family.

Section iconCompany Overview

Headquarters
2855 E. Cottonwood Pkwy. Suite 400 Salt Lake City, UT 84121 US
Phone number
+1-801-736-5600
Website
tcby.com
SIC Code
5451 - Dairy Products Stores
Stock Symbol
TBY
NAICS Code
722 - Food Services and Drinking Places
Founded
1981
Employees
1001-5000

Section iconFunding & Financials

  • $10M

    TCBY's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    TCBY's revenue is in the range of $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.