Diabetes Reach Team Novo Nordisk is the world's first all-diabetes professional cycling team, with a built-in audience of people affected by diabetes and their families. This creates a premium sponsorship channel for diabetes care brands, CGMs, insulin delivery, telehealth platforms, and patient education providers seeking authentic health-focused engagement.

Travel Logistics Recent partnership with Solutions Travel signals a robust travel and logistics footprint around endurance racing. This presents opportunities to offer travel management services, sponsored event logistics, fan travel experiences, and branded travel programs for corporate wellness or sponsor activations.

Health & Nutrition Past collaborations with Weight Watchers and the World Diabetes Foundation indicate openness to nutrition coaching, telehealth, and diabetes education initiatives. Potential sales angles include turnkey telehealth solutions, digital coaching platforms, and nutrition product partnerships aligned with diabetes management.

Equipment Partnerships Active collaborations with Selle San Marco and Deda Elementi (and Bio Farma) show a willingness to align with cycling hardware and components. This creates prospects for sponsorships around bikes, saddles, components, and related athlete gear, as well as cobranded cycling accessories and healthcare devices.

Digital & Brand The team’s marketing tech stack includes WordPress, Facebook Pixel and Open Graph, revealing a mature digital footprint. This enables selling marketing services, sponsorship measurement, content collaborations, and data-driven campaigns leveraging their documentary and race storytelling for brand awareness and lead generation.