Strategic Partnerships Recent and ongoing partnerships with travel, wellness, liver diabetes foundations, cycling brands, and equipment suppliers indicate a receptive audience for co-branded campaigns, sponsor packages, and donor-driven initiatives. Leverage these relationships to propose integrated sponsorships, event activations, and telehealth or education programs aligned with diabetes awareness.

Audience Reach As the world’s first all‑diabetes professional cycling team with public-facing education goals, they engage a niche yet expansive community of people living with type 1 diabetes, families, healthcare professionals, and diabetes organizations. Target this network with branded awareness campaigns, athlete-led clinics, and patient education content partnerships.

Tech & Data Utilizes a modern technology stack (AWS, New Relic, HTTP/3, WordPress, Mailchimp, Google Workspace) that supports scalable digital experiences. Propose digital sponsorships, data-driven onboarding journeys, performance analytics tools, and improved digital fundraising or telehealth integration aligned with their mission.

Funding & Growth Reported revenue range and active fundraising partnerships suggest potential for sponsorship tiers, endorsed product collaborations, and licensed content usage. Explore premium sponsorships, co-branded product lines (e.g., sports tech, diabetes management devices), and philanthropy-backed campaigns with measurable ROI.

Community & Impact Mission centers on empowerment and education for people with diabetes, including programs with the World Diabetes Foundation and community lottery initiatives. Opportunities exist for patient education programs, scholarship or grant sponsorships, and event-based fundraisers that align with corporate social responsibility objectives.