Growing Membership Base With service coverage expanding to over 63 Michigan counties and a current membership associated with up to 200 employees, there is significant opportunity to develop targeted financial products and digital solutions to meet the evolving needs of a growing and geographically diverse customer base.

Digital Innovation The recent launch of the MemberPass 2.0 app-less product indicates a strategic focus on enhancing user experience and adopting innovative banking solutions, presenting opportunities to offer complementary technology services and integrations that can further drive member engagement.

Leadership Transitions Recent changes in executive leadership, including new hires as President and CEO, highlight a period of organizational growth and transformation, creating opportunities to introduce tailored financial solutions and strategic partnerships aligned with new leadership visions.

Revenue Growth Potential With revenues estimated between 25 million and 50 million dollars, there is ample scope to expand product offerings such as commercial banking, insurance, and investment services to increase revenue streams and deepen existing member relationships.

Technology Stack Optimization Utilizing a modern tech stack involving Cloudflare, Google Tag Manager, Mailchimp, and social media tools suggests openness to digital marketing and data-driven outreach strategies, which can be leveraged to promote new services, streamline onboarding, and enhance member communication.