Exclusive Mercedes Partnership Team X operates as Omnicom’s bespoke global agency for Mercedes-Benz, handling the full customer journey across media, data, brand and performance marketing, creative and production, CRM, web personalization, PR, events and sponsorships. This deep relationship creates natural opportunities to expand MB programs across regions, add new channels, and deepen performance marketing, personalization and content production efficiencies.

Scale and Enterprise With a sizable footprint and a mid sized global team, Team X demonstrates capacity for large, long term campaigns and multi market programs. This positions the agency to upsell premium services such as enterprise data analytics, media optimization, and end-to-end production across Mercedes-Benz markets and within the Omnicom network.

Data and Personalization The tech footprint signals emphasis on data-driven marketing, personalization and content automation. Propose expanding with a modern martech stack including customer data platform, privacy-compliant analytics, and AI-assisted creative to boost cross-channel ROI and speed to market for Mercedes-Benz campaigns.

Sustainability Marketing Mercedes-Benz sustainability narratives and EV product launches require integrated, purpose-led campaigns. Team X could extend from traditional advertising to sustainability marketing, green sponsorships and lifecycle branding to differentiate MB across markets.

Global Network Advantage As a Berlin-based hub within Omnicom’s global ecosystem, Team X offers access to cross-market talent, regional localization and collaboration with sister agencies. This enables rapid expansion into new luxury automotive markets or adjacent premium brands using the network for scale and speed.