Growth Indicator TechGen is a small, rapidly growing IT services provider that has earned recognition on the Inc. 5000 list in 2022 and 2023, signaling an expanding customer base and potential capacity to engage more clients with higher-value services.

SMB Focus With a primary focus on small and medium-sized businesses in the Twin Cities metro, there is a clear opportunity to tailor scalable IT consulting, managed services, and cost-optimized technology solutions for growing regional clients.

24/7 Support The offering includes after-hours and weekend support, which can be leveraged to pitch enterprise-grade service level agreements, disaster recovery planning, and remote monitoring for businesses with critical or nonstandard hours.

Cost Efficiency Emphasize cost-effective technology strategies and ownership cost insights to prospects wary of overspending, positioning TechGen as a consultant who balances tech needs with total cost of ownership.

Digital Footprint The stack includes WordPress, Shopify, Drift, and marketing analytics tools, presenting opportunities to upsell digital transformation, e-commerce enablement, website security, and marketing automation services to existing clients or new SMBs.