Market Leadership Tehnomanija is Serbia’s market leader in retail for household electric and electronic devices with an extensive network of stores and a catalog of over 20,000 products, presenting a broad opportunity for channel partnerships, exclusive product promotions, and loyalty programs.

Growth Potential With 201-500 employees and status as part of the PROINTER group, there is potential to upsell B2B solutions such as enterprise e-commerce enhancements, wholesale procurement integrations, and data-driven marketing services to expand both retail and cross-sell across sister brands.

Tech Stack Fit Current tech footprint includes Magento, LiveChat, Microsoft 365, and marketing automation tools, indicating openness to e-commerce optimization, CRM/ERP integrations, personalized messaging, and analytics partnerships to improve customer acquisition and retention.

Customer Experience Investment in customer-centric operations and a focus on employee engagement suggests opportunities to propose customer service analytics, CSAT/NPS programs, and digital-assisted shopping enhancements that can boost satisfaction and repeat purchases.

Digital Marketing Synergy Active use of Criteo, Microsoft Clarity, Mautic, Qualtrics, and LiveChat points to receptiveness to advanced retargeting, site analytics, email/MMS campaigns, and feedback-driven optimization to lift conversion rates and average order value.