Growth potential Tele2 Latvia is a multi-service telecom provider with a broad range of offerings including mobile, home internet, smart devices, television, and insurance. This diversified portfolio presents cross-sell opportunities from mobile and home internet to value-added services such as TV and insurance.

5G readiness Tele2 has invested in 5G infrastructure in Latvia and has a history of upgrading network capabilities with partners like Nokia and Bell Labs. A sales approach can emphasize enterprise-grade connectivity, 5G-enabled IoT, and advanced network services for businesses.

SMB crossover With a mid-sized employee base and a service mix that appeals to both consumer and small business customers, there are opportunities to offer SME-focused bundles, managed IT services, and security/compliance solutions aligned with ISO/IEC 27001.

Security focus The listing of ISO/IEC 27001 in Tele2 Latvia’s tech stack signals strong information security practices. This opens doors for selling cybersecurity, data protection, and compliance solutions to protect customer and partner data.

Innovation edge Historical partnerships with global tech players and a track record of launching new tariffs and services indicate a responsiveness to market changes. Use this to position time-limited offers, bundled promotions, and co-marketing opportunities that leverage Tele2 Latvia’s brand velocity.