Telebrands Corp.
ManufacturingNew Jersey, United States51-200 Employees
Telebrands Corp. is a manufacturing company based in Fairfield, New Jersey, notable for its long history in direct response marketing and for creating the 'As Seen On TV' category. Founded in 1983 by AJ Khubani, the company develops products demonstrated to consumers through television, internet, and print advertising and then sells them through major retail chains worldwide. Its business focus is on identifying practical, inventive solutions and bringing them to broad consumer audiences. Its product portfolio has included notable items such as AmberVision sunglasses and the PedEgg, illustrating its emphasis on everyday-use solutions. Telebrands also markets other lines, including OrGreenic nonstick cookware, alongside a variety of additional consumer products distributed via multiple channels. The company has faced regulatory and legal challenges, including a 2020 trademark dispute, a patent infringement case in 2019, and a 2022 recall of four Hempväna products due to child-resistant packaging concerns.
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