Expanding Product Line Tempaper & Co. has diversified its offerings beyond peel-and-stick wallpaper to include murals, vinyl floor mats, and recently launched a line of rugs, indicating strong growth and opportunities in adjacent home décor categories.
Strategic Partnerships The company has established collaborations with well-known brands and designers such as Airstream, Bobby Berk, and Children’s Cancer Cause, opening avenues for co-branded collections and cross-promotional campaigns likely to appeal to different market segments.
New Market Segments Recent expansion into home décor and lifestyle products planned for 2023 suggests a strategic move into broader segments, creating potential for B2B and direct-to-consumer sales in furniture, accessories, and lifestyle categories.
Sustainability & Accessibility Founded on principles of high-quality, accessible design, and active charitable partnerships, Tempaper & Co. can leverage its brand reputation to attract eco-conscious and socially-driven customers interested in sustainable décor options.
Digital & Technology Use Utilizing a modern technology stack including AWS, JSON-LD, and payment solutions like Klarna and Venmo, the company is well-positioned to enhance e-commerce experiences, streamline sales, and capture online market opportunities effectively.