Ten To One Rum

Food and Beverage ServicesNew York, United States11-50 Employees

Ten To One Rum is a New York-based company in the food and beverage sector that focuses on crafting a contemporary, elevated blend of rum aimed at broadening the spirit’s appeal and redefining how it is experienced and discussed among today’s consumers. The brand emphasizes Caribbean heritage and culture, seeking to offer a high-quality rum that challenges traditional perceptions and occasions for consumption. Its target market includes consumers in the United States who are looking for a refined rum option and a different tasting and experiential approach within the category. The company positions itself as a reimagining of rum, pursuing recognition for its innovative profile and heritage-driven storytelling while operating from New York with a regional footprint that aligns with its Caribbean-inspired narrative. Ten To One Rum has a leadership team that includes founder Marc Farrell and has engaged in partnerships and notable recognition within the industry to support its journey in the competitive rum landscape. A recent development includes highlighting the brand as a notable Caribbean-in-one-bottle concept in industry coverage.

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