Insights

Diverse Portfolio Bacardi's extensive portfolio of over 200 brands across spirits and wines offers multiple cross-selling opportunities by targeting retailers and distributors looking to expand their premium beverage selections.

Global Reach Operating in more than 160 markets with a presence in ten countries, Bacardi presents significant potential to customize and deploy region-specific marketing, distribution, and promotional strategies to boost sales.

Innovation Focus With a strong emphasis on new and emerging brands like D’USSÉ Cognac and ST-GERMAIN elderflower liqueur, there are opportunities to partner in product launches and tap into consumer trends for innovative spirits.

Digital Engagement Utilizing advanced digital marketing tools such as Kenshoo, Criteo, and Mailchimp, Bacardi demonstrates a commitment to digital transformation, providing avenues for targeted advertising partnerships and data-driven marketing collaborations.

Premium Positioning Bacardi's focus on high-end brands like PATRÓN and GREY GOOSE positions it well to engage upscale retail channels and premium hospitality sectors, opening avenues for exclusive distribution and branding partnerships.

Bacardi Tech Stack

Bacardi uses 8 technology products and services including Kenshoo, Criteo, SAS, and more. Explore Bacardi's tech stack below.

  • Kenshoo
    Ad Verification And Optimization
  • Criteo
    Advertising
  • SAS
    Business Intelligence
  • Mailchimp
    Email
  • Atlassian Jira
    Issue Trackers
  • jQuery
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • Spredfast
    Social Media Marketing Software

Media & News

Bacardi's Email Address Formats

Bacardi uses at least 2 format(s):
Bacardi Email FormatsExamplePercentage
FLast@bacardi.comJDoe@bacardi.com
94%
LFirst@bacardi.comDJohn@bacardi.com
2%
First.Last@bacardi.comJohn.Doe@bacardi.com
1%
FMiddleLast@bacardi.comJMichaelDoe@bacardi.com
1%
FiLast@bacardi.comJoDoe@bacardi.com
1%
First.Middle@bacardi.comJohn.Michael@bacardi.com
1%
First.Last@bacardilimited.comJohn.Doe@bacardilimited.com
75%
FLast@bacardilimited.comJDoe@bacardilimited.com
23%
FirstLast@bacardilimited.comJohnDoe@bacardilimited.com
1%
Last@bacardilimited.comDoe@bacardilimited.com
1%

Frequently Asked Questions

Where is Bacardi's headquarters located?

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Bacardi's main headquarters is located at 65 Pitts Bay Road, Pembroke, HM 08, BM. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Bacardi's phone number?

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You can contact Bacardi's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bacardi's stock symbol?

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Bacardi is a publicly traded company; the company's stock symbol is IE.MI.

What is Bacardi's official website and social media links?

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Bacardi's official website is bacardilimited.com and has social profiles on LinkedIn.

How much revenue does Bacardi generate?

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As of October 2025, Bacardi's annual revenue is estimated to be $1.2B.

What is Bacardi's SIC code NAICS code?

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Bacardi's SIC code is 2084 - Wines, Brandy, and Brandy Spirits NAICS code is 3121 - Beverage Manufacturing.

How many employees does Bacardi have currently?

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As of October 2025, Bacardi has approximately 8.2K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: C. M.CMO: J. B. J.Chief People Officer: D. I.. Explore Bacardi's employee directory with LeadIQ.

What industry does Bacardi belong to?

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Bacardi operates in the Beverage Manufacturing industry.

What technology does Bacardi use?

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Bacardi's tech stack includes KenshooCriteoSASMailchimpAtlassian JirajQueryMicrosoft AzureSpredfast.

What is Bacardi's email format?

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Bacardi's email format typically follows the pattern of FLast@bacardi.com. Find more Bacardi email formats with LeadIQ.

When was Bacardi founded?

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Bacardi was founded in 1862.
Bacardi

Bacardi

Beverage ManufacturingBermuda5001-10000 Employees

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 10 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram, and Twitter.

Section iconCompany Overview

Headquarters
65 Pitts Bay Road, Pembroke, HM 08, BM
Phone number
SIC Code
2084 - Wines, Brandy, and Brandy Spirits
Stock Symbol
IE.MI
NAICS Code
3121 - Beverage Manufacturing
Founded
1862
Employees
5001-10000

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    Bacardi's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Bacardi's revenue is estimated to be in the range of $1B$10B

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