Acquisition synergies Leverage Level Access's existing customer base and broader accessibility solutions to cross-sell Tenon’s early-testing tooling, expanding reach beyond standalone Tenon customers.

Lean growth channels With the team being lean, pursue partner-driven channels, system integrators, and strategic alliances, plus API integrations into popular design and development workflows to accelerate adoption.

Left shift value Position Tenon as a left-shift accessibility testing tool that integrates into designers, developers, and authors' workflows, delivering faster feedback and reducing late-stage fixes.

Target sectors Prioritize growth in sectors with regulatory focus and accessibility spend, such as higher education, government, e-commerce, and healthcare, to maximize deal size and stickiness.

Integrations leverage Highlight compatibility with current tech stack elements like Cloudflare, CodeMirror, D3.js, Intercom, and CMS integrations to offer plug-in options and data-driven accessibility insights.