Insights

Acquisition Opportunity Siteimprove recently acquired MarketMuse, a leading content strategy platform. Leveraging this acquisition, it presents an opportunity to cross-sell bundled solutions to existing and potential customers, enhancing overall value proposition.

Global Accessibility Leadership Siteimprove's active engagement with accessibility authorities positions it as a global leader in setting international accessibility standards. This expertise can be leveraged as a unique selling point to attract potential customers with a focus on web accessibility and inclusivity.

Unified Digital Experience Offering an all-in-one solution that integrates SEO, ads, content strategy, and marketing performance analytics, Siteimprove provides a seamless and comprehensive digital experience. This holistic approach can be highlighted to cater to customers seeking integrated digital solutions.

Employee-Centric Culture Siteimprove's emphasis on community, collaboration, and innovation fosters a positive workplace culture. This can be leveraged as a selling point to showcase the company's commitment to employee engagement, which resonates well with businesses prioritizing workforce satisfaction and productivity.

Market Positioning Siteimprove's revenue range places it among other key players in the industry, such as UserTesting and Contentful. Highlighting this competitive positioning in the market can help sales professionals showcase the company's strength and potential for growth in comparison to similar industry peers.

Siteimprove Tech Stack

Siteimprove uses 8 technology products and services including Apache Spark, cdnjs, Umbraco, and more. Explore Siteimprove's tech stack below.

  • Apache Spark
    Big Data Processing
  • cdnjs
    Content Delivery Network
  • Umbraco
    Content Management System
  • FinancialForce
    Enterprise Resource Planning
  • jQuery
    Javascript Libraries
  • Salesforce Marketing Cloud Account Engagement
    Marketing Automation
  • Go
    Programming Languages
  • Outreach
    Sales Enablement

Media & News

Siteimprove's Email Address Formats

Siteimprove uses at least 1 format(s):
Siteimprove Email FormatsExamplePercentage
First.Last@siteimprove.comJohn.Doe@siteimprove.com
48%
FLast@siteimprove.comJDoe@siteimprove.com
21%
First_Last@siteimprove.comJohn_Doe@siteimprove.com
16%
First-Last@siteimprove.comJohn-Doe@siteimprove.com
15%

Frequently Asked Questions

Where is Siteimprove's headquarters located?

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Siteimprove's main headquarters is located at 5600 W 83rd St Suite 400 Bloomington, Minnesota 55437 US. The company has employees across 6 continents, including North AmericaEuropeOceania.

What is Siteimprove's official website and social media links?

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Siteimprove's official website is siteimprove.com and has social profiles on LinkedIn.

How much revenue does Siteimprove generate?

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As of November 2024, Siteimprove's annual revenue reached $750M.

What is Siteimprove's SIC code NAICS code?

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Siteimprove's SIC code is 8071 - Medical Laboratories NAICS code is 5112 - Software Publishers.

How many employees does Siteimprove have currently?

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As of November 2024, Siteimprove has approximately 501 employees across 6 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: S. P.Chief Human Resources Officer: B. P.Chief Product & Technology Officer (cpto): A. P.. Explore Siteimprove's employee directory with LeadIQ.

What industry does Siteimprove belong to?

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Siteimprove operates in the Software Development industry.

What technology does Siteimprove use?

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Siteimprove's tech stack includes Apache SparkcdnjsUmbracoFinancialForcejQuerySalesforce Marketing Cloud Account EngagementGoOutreach.

What is Siteimprove's email format?

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Siteimprove's email format typically follows the pattern of . Find more Siteimprove email formats with LeadIQ.

When was Siteimprove founded?

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Siteimprove was founded in 2003.
Siteimprove

Siteimprove

Software DevelopmentMinnesota, United States501-1000 Employees

Siteimprove stands at the forefront of the digital innovation landscape as a renowned and people-focused $100M ARR SaaS firm, passionately dedicated to empowering businesses to unlock their digital potential through creating web experiences that are accessible, purposeful, and high-performing for everyone. With an unwavering commitment to inclusivity that transcends ability, geography, ethnicity, and culture, we proudly support over 7,000 customers worldwide. Our extensive expertise in content experience, inclusivity, and marketing performance is driven by our dynamic team of over 450 employees.  

By engaging actively with leading global accessibility authorities such as the World Wide Web Consortium (W3C) and the International Association of Accessibility Professionals (IAAP), Siteimprove plays a pivotal role in setting international accessibility standards; we also lead conversations with the United Nations to advance the causes of web accessibility and digital inclusion around the globe.  

Our culture is our most powerful asset: We engage as a community — one where everyone participates and contributes. At Siteimprove, the workplace creates connection, supports collaboration, and fosters innovation.  

In October of 2024, Siteimprove acquired MarketMuse, the leading content strategy and intelligence platform that transforms how marketers research, plan, and create content. Our customers now benefit from an all-in-one solution that integrates SEO, ads, content strategy, and marketing performance analytics — a single-source-of-truth combination that’s guaranteed to deliver actionable data 

Siteimprove also works with leading accessibility groups around the world, including the World Wide Web Consortium (W3C) and the International Association of Accessibility Professionals (IAAP), to define international accessibility standards and we lead conversations with the United Nations to advance the causes of web accessibility and digital inclusion around the globe.

Section iconCompany Overview

Headquarters
5600 W 83rd St Suite 400 Bloomington, Minnesota 55437 US
SIC Code
8071 - Medical Laboratories
NAICS Code
5112 - Software Publishers
Founded
2003
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $100M$1B

    Siteimprove's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Siteimprove's revenue is in the range of $100M$1B

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