Insights

Recent Acquisition The acquisition of Tenson by New Wave Group in June 2023 indicates a strategic move to expand in the outdoor and sporting goods market, presenting opportunities to cross-sell and leverage distribution channels.

Family Heritage & Innovation With roots dating back to 1951 and a focus on functional outdoor clothing, Tenson appeals to consumers seeking trusted brands with a historical legacy, opening avenues for targeted marketing campaigns.

Strategic Location Situated in Sweden with a relatively small employee base, Tenson's proximity to European outdoor markets provides a tactical advantage for rapid regional expansion and personalized customer engagement.

Digital Presence & Tech Stack Utilizing advanced digital tools such as PWA and Cloudflare, Tenson is positioned to offer seamless online shopping experiences, which can be enhanced to increase direct sales through digital channels.

Market Opportunity With comparative revenue and employee metrics to similar brands like Woolrich and Herno, there is potential to scale Tenson’s sales by expanding product offerings and increasing visibility within the premium outdoor apparel segment.

Similar companies to TENSON

TENSON Tech Stack

TENSON uses 8 technology products and services including Facebook Pixel, Cloudflare, JSON-LD, and more. Explore TENSON's tech stack below.

Facebook Pixel
Analytics
Cloudflare
Content Management System
JSON-LD
Javascript Frameworks
Underscore.js
Javascript Libraries
MobX
Javascript Libraries
Modernizr
Javascript Libraries
UPS
Logistics
PWA
Miscellaneous

Media & News

New Wave Group acquired Tenson AB on Jun 30th '23.
Sweden's New Wave Group acquires local outdoor brand Tenson
Feb 06, 2023 | ww.fashionnetwork.com

TENSON's Email Address Formats

TENSON uses at least 1 format(s):

TENSON Email Formats	Example	Percentage
First.Last@tenson.com	John.Doe@tenson.com	48%
First@tenson.com	John@tenson.com	3%
FLast@tenson.com	JDoe@tenson.com	1%
First.Last@tenson.com	John.Doe@tenson.com	48%

Frequently Asked Questions

Where is TENSON's headquarters located?

TENSON's main headquarters is located at 2 Ekonomivägen Askim, Västra Götaland 436 33 Sweden. The company has employees across 2 continents, including EuropeNorth America.

What is TENSON's phone number?

You can contact TENSON's main corporate office by phone at

+46-31-68-8****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TENSON's official website and social media links?

TENSON's official website is tenson.com and has social profiles on LinkedIn.

How much revenue does TENSON generate?

As of March 2026, TENSON's annual revenue is estimated to be $6M.

What is TENSON's SIC code NAICS code?

TENSON's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does TENSON have currently?

As of March 2026, TENSON has approximately 35 employees across 2 continents, including EuropeNorth America. Key team members include Chief Commercial Officer (cco): J. L.Head Of Design Apparel: C. C.Head Of Customer Service Benelux And Germany: J. V.. Explore TENSON's employee directory with LeadIQ.

What industry does TENSON belong to?

TENSON operates in the Sporting Goods Manufacturing industry.

What technology does TENSON use?

TENSON's tech stack includes Facebook PixelCloudflareJSON-LDUnderscore.jsMobXModernizrUPSPWA.

What is TENSON's email format?

TENSON's email format typically follows the pattern of First.Last@tenson.com. Find more TENSON email formats with LeadIQ.

When was TENSON founded?

TENSON was founded in 1951.

TENSON

Q: What is TENSON's official website and social media links?

TENSON's official website is tenson.com. TENSON has social profiles on LinkedIn.

Q: How many employees does TENSON have currently?

TENSON has approximately 35 employees.

Q: What technology does TENSON use?

TENSON's tech stack includes UPS, DHL, X-XSS-Protection, X-Content-Type-Options, YouTube.

Q: What is TENSON's NAICS code?

TENSON's NAICS code is 33992 (Sporting and Athletic Goods Manufacturing).

Sporting Goods ManufacturingVästra Götaland, Sweden11-50 Employees

Tenson är ett svenskt outdoorvarumärke med rötter från 1951 i Varberg. Sedan starten har vi utvecklat funktionella kläder för ett aktivt liv utomhus 
– från ikoniska anoraker till utrustning för 
internationella expeditioner i Anderna och Himalaya.
Vår vision är att inspirera och möjliggöra ett aktivt liv i harmoni med naturen – A Way of Living. Huvudkontoret ligger idag i Grimmered, Göteborg.