Acquisition opportunity Tenson was acquired by New Wave Group in 2023, suggesting potential for cross-selling alignments with New Wave Group’s portfolio and distribution channels in outdoor and sports segments.

Growth potential Current revenue is under one million, indicating considerable room for top-line growth through expanded product lines, wholesale partnerships, and entry into new regional markets.

Brand heritage A long-standing Swedish outdoor heritage dating to 1951 with global expedition credentials can be leveraged for premium positioning, targeted marketing, and influencer collaborations in endurance and adventure segments.

Digital engagement Active tech stack including Klaviyo, Microsoft Advertising, Clarity, and SendGrid signals readiness for data-driven marketing, personalized campaigns, and lifecycle marketing to scale customer acquisition.

Operational scale Small team (11-50) with established headquarters in Gothenburg presents a focus area for channel expansion through strategic partnerships, wholesale distribution, and enhanced e-commerce support with scalable systems.