Luxury network reach Leverage Sotheby’s International Realty global luxury network presence (70+ countries, 950+ offices, 22,000+ agents) to position China deals, attract cross-border high net worth buyers and investors, and expand referrals from established markets.

China expansion Tera Sotheby’s International Realty is establishing in Shanghai with plans to grow in Jiangsu and Zhejiang, creating a regional hub for high-end residential sales and rentals that can connect domestic wealth with global luxury inventory.

Premium buyer funnel Target ultra-high-net-worth individuals in East Asia and global Chinese-speaking markets through bespoke marketing, exclusive listings, and cross-border transaction capabilities to capture luxury beachfront, golf, and island properties.

Technology enablement Utilize platforms like Google Ads, ListTrac, Squarespace, WordPress, and analytics to optimize lead generation, track property performance, and deliver data-driven outreach for premium properties.

Talent and partnerships Recruit overseas property consultants and regional roles to strengthen cross-border deal execution, marketing, and client services, while aligning with Sotheby’s standards to attract top sellers and high-value buyers.