Sustainability Commitment Ternua Group places a deep emphasis on sustainability, integrating environmentally friendly practices into their design, manufacturing, and marketing processes. This focus aligns with their corporate value of caring for the planet, presenting opportunities to promote eco-certified or sustainable product lines to environmentally conscious consumers.

Global Presence With their products available in 1,200 points of sale across 50 countries, Ternua Group has a substantial international footprint. Expanding sales efforts into emerging markets or leveraging their existing distribution channels could increase brand penetration and revenue generation.

Innovation-Driven Products The company's commitment to originality and innovation in outdoor and urban fashion suggests a potential interest in advanced technical textiles and performance gear. Offering innovative or proprietary material solutions could enhance their product appeal and competitiveness.

Mid-Size Growth Potential Operating with an employee base of 201-500 and a revenue range of 1 million to 10 million dollars, Ternua Group is positioned as a growing mid-sized player. There may be opportunities to develop tailored sales strategies that support their expansion and diversification efforts, especially in sustainable and technical apparel segments.

Digital Engagement Utilizing digital tools such as Google Analytics and Google Tag Manager, Ternua emphasizes data-driven marketing. This presents an opportunity to implement targeted digital campaigns or ecommerce solutions that enhance customer engagement and drive online sales growth.