Niche Market Focus Target vacation rental and luxury hospitality property opportunities in Florida and nearby markets to broaden Terri Martin Realty's offerings beyond traditional brokerage, leveraging local market expertise.

Digital Marketing Optimization Leverage the WordPress plus Yoast SEO foundation to boost local search visibility and lead capture through optimized landing pages, IDX/listing integrations, and targeted content for Sarasota and coastal markets.

Automation and CRM Implement a scalable CRM and marketing automation integrated with the website to manage inquiries, nurture leads, and streamline listing updates for a lean team.

Data Driven Growth Develop data driven dashboards to track lead sources, property interest, and campaign ROI, enabling tighter budget optimization and performance reporting.

Strategic Partnerships Differentiate through strategic partnerships with local tourism boards, property management platforms, and vacation rental networks to accelerate client acquisition and increase referrals.