Insights

Customer-Centric Approach Texas First Rentals emphasizes a customer-focused service model, addressing common frustrations like paperwork burden, equipment unreliability, and availability issues experienced with larger national providers. This commitment to reliability and personalized service presents an opportunity to upsell premium rental solutions that highlight efficiency and convenience.

Strategic Growth & Acquisition Recent acquisitions of Classarentals and R1equip demonstrate ongoing expansion into key regional markets such as Fredericksburg and the Hill Country. Targeted outreach to existing clients in these areas could facilitate cross-selling of equipment rental packages and specialized machinery tailored to local construction and event needs.

Brand Partnerships Partnerships with notable organizations like Rodeo Austin and sister company Holt Cat position Texas First Rentals as a trusted local brand. Leveraging these relationships for co-branded marketing initiatives could attract larger project bids and specialized rental contracts in construction and event management sectors.

Diverse Equipment Portfolio Offering a wide range of top-tier equipment from leading brands such as Caterpillar, Genie, and Sullair, Texas First Rentals caters to high-demand industries like construction, masonry, and industrial projects. Promoting custom equipment packages or bundled rental deals could attract repeat business from large-scale contractors seeking reliable machinery.

Regional Market Leadership With a solid revenue base estimated between 100 million and 250 million and a strong regional presence, Texas First Rentals is positioned as a local leader. Business development efforts that emphasize their regional expertise, fast response times, and tailored service can effectively target construction firms, event organizers, and industrial clients looking for dependable rental partners.

Texas First Rentals Tech Stack

Texas First Rentals uses 8 technology products and services including Tableau, Bluebeam, Microsoft Excel, and more. Explore Texas First Rentals's tech stack below.

  • Tableau
    Business Intelligence
  • Bluebeam
    Document Management Systems
  • Microsoft Excel
    Editors
  • Modernizr
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Office 365
    Office Suites
  • X-XSS-Protection
    Security
  • Apache
    Web Servers

Texas First Rentals's Email Address Formats

Texas First Rentals uses at least 1 format(s):
Texas First Rentals Email FormatsExamplePercentage
First.Last@texasfirstrentals.comJohn.Doe@texasfirstrentals.com
94%
Last@texasfirstrentals.comDoe@texasfirstrentals.com
4%
FLast@texasfirstrentals.comJDoe@texasfirstrentals.com
2%

Frequently Asked Questions

Where is Texas First Rentals's headquarters located?

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Texas First Rentals's main headquarters is located at 5426 Tacco Drive San Antonio, Texas 78244 United States. The company has employees across 1 continents, including North America.

What is Texas First Rentals's phone number?

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You can contact Texas First Rentals's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Texas First Rentals's official website and social media links?

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Texas First Rentals's official website is texasfirstrentals.com and has social profiles on LinkedIn.

What is Texas First Rentals's NAICS code?

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Texas First Rentals's NAICS code is 532 - Rental and Leasing Services.

How many employees does Texas First Rentals have currently?

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As of February 2026, Texas First Rentals has approximately 350 employees across 1 continents, including North America. Key team members include President: O. B.Vice President: M. H.Vice President: R. H.. Explore Texas First Rentals's employee directory with LeadIQ.

What industry does Texas First Rentals belong to?

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Texas First Rentals operates in the Equipment Rental Services industry.

What technology does Texas First Rentals use?

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Texas First Rentals's tech stack includes TableauBluebeamMicrosoft ExcelModernizrMicrosoftOffice 365X-XSS-ProtectionApache.

What is Texas First Rentals's email format?

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Texas First Rentals's email format typically follows the pattern of First.Last@texasfirstrentals.com. Find more Texas First Rentals email formats with LeadIQ.

Texas First Rentals

Equipment Rental ServicesTexas, United States201-500 Employees

What do you really want -- and expect -- from your equipment rental provider?

We went to our customers who gave us excellent feedback.  We heard all about:

The red tape and paperwork required by the leading national rental companies. 
Constant over promising -- and under delivering – by too many suppliers.
Unreliable equipment that breaks down in the middle of a project creating expensive downtime.
The frustrations of equipment not available when it’s needed.
We took all this to heart and decided to create a new kind of rental services company. But it had to be one that we ourselves would like to do business with. The result is nothing you’d expect, and everything you’d want from a rental services company.

We call it Texas First Rentals and we’d like you to give us a try.

If you have a construction project to complete, a facility to manage, or a special need to figure out, we have an affordable solution with a full line of aerial, dirt, and power equipment. We promise to do whatever it takes to make your job easier and more successful.
Texas First is a sister company of HOLT CAT®, the largest Caterpillar dealer in the United States. The Holt family has been serving customers for over eight decades in the Texas market. We’ve learned the in’s and out’s of service, safety, quality, and high performance.
You can rent the Cat equipment you’ve always trusted for your toughest jobs – plus a whole lot more: equipment from Genie, JLG, Sullair, Wacker, Laymor, Vermeer and a lot of other top-notch manufacturers. We offer specialty equipment like booms, and aerial platforms along with pumps, welders and concrete & masonry equipment and tools.  
The main thing is that we’re committed to doing business the right way…the Texas Way. That means honesty and straight talk sealed with a hand shake. We won’t be perfect, but when we make a mistake, we’ll own up to it and always make it right.

Section iconCompany Overview

Headquarters
5426 Tacco Drive San Antonio, Texas 78244 United States
Phone number
NAICS Code
532 - Rental and Leasing Services
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Texas First Rentals's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Texas First Rentals's revenue is estimated to be in the range of $100M$250M

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