Market leadership LOXAM is Europe’s leading equipment rental group with a vast fleet and extensive network across 30 countries, presenting a strong platform for cross-sell across specialties and regions to drive incremental rental and service contracts.

Sustainable growth The LoxGreen initiative and a diversified eco-friendly equipment lineup position LOXAM to target customers with emissions and ESG ambitions, offering a clear value proposition for greener fleets, compliance-driven expansions, and sustainability-focused procurement.

Acquisition momentum Recent and past acquisitions have expanded LOXAM’s geographic footprint and capabilities; sales opportunities exist in integrating customers from acquired entities, offering bundled solutions, and expanding service reach in Italy, Denmark and Ireland.

Integrated tech stack A modern technology stack including Salesforce, IBM Cognos, Azure and collaboration tools enables data-driven account targeting, centralized pricing and upsell opportunities across LOXAM ACCESS, POWER, MODULE, TP, EVENT and LahoTec offerings.

Safety and services Certifications (ISO 9001/14001/45001) and Great Place to Work underscore reliability and workforce quality; leverage these credentials to win contracts with risk-conscious customers and expand value-added services such as training, maintenance and on-site support.