Affiliation Advantage Being the official NBA G League affiliate for the Dallas Mavericks provides a strong selling point to basketball fans and potential corporate sponsors looking to align with reputable sports entities.

Prime Location Appeal Strategic location at the Comerica Center in Frisco, Texas presents an opportunity to attract local residents and businesses as season members, leveraging the convenience and accessibility of the venue.

Revenue Potential With revenues ranging from 0-10M, exploring new revenue streams such as merchandise sales, sponsorships, and event partnerships could enhance profitability and drive growth for the Texas Legends.

Competitive Analysis Comparing against similar companies in the industry like the Dallas Wings, identifying areas of differentiation and unique selling propositions can help carve out a distinct market position and allure potential clients.

Community Engagement Engaging with the local community through outreach programs, fan engagement events, and collaborations with schools or charitable organizations can foster brand loyalty, attract new patrons, and create long-term sales opportunities.