Sponsorship Fit The Texas Legends are an NBA G League affiliate with a regional footprint in Frisco, TX, offering potential sponsorship and partnership opportunities across family-friendly sports events, community programs, and youth engagement initiatives to brands seeking local market penetration.

Membership Growth Season memberships are currently on sale, signaling active fan engagement and an avenue to upsell premium experiences, corporate packages, and VIP access to games and events for sponsors and clients.

Midmarket Revenue Reported annual revenue in the mid-range of tens of millions suggests capacity for B2B sales such as venue partnerships, in-arena advertising, and hospitality services to local businesses and regional brands aligned with sports and entertainment.

Community Reach Operations at Comerica Center and a local Texas presence position the Legends as a community-focused platform for youth clinics, school partnerships, and charitable initiatives that can be monetized through sponsorships and programming deals.

Market Position As a feeder organization for the Dallas Mavericks with a modest staff size, there is an opportunity to pitch scalable, turnkey digital engagement packages, data-driven fan experiences, and cross-promotional marketing with parent franchise ecosystems.