Global Growth Leverage new ownership by eProductivity Software and EPS Group to access broader international markets and cross-sell the MIS alongside related automation offerings. The acquisition history signals strong backing and channel-driven expansion, enabling coordinated go-to-market motions with partner networks. Target growth accounts that require end-to-end print workflow automation and multi-site management to improve quoting, production speed, and customer delivery times.
Sustainability Edge Position Tharstern's carbon footprinting integrations as a differentiator for printers seeking sustainability compliance and bid wins. Upsell sustainability analytics as part of the MIS to attract packaging and label printers with carbon reporting needs. Leverage CarbonQuota and TharsternTV to offer a bundled solution to existing customers and new prospects in sustainability-focused markets.
Automation Advisory Emphasize the advisory services around automation and system integration as a primary growth lever. Sell consulting and implementation to accelerate workflow modernization, reduce manual touchpoints, and improve throughput. Leverage the product's long development history to position as a trusted partner for mid-market printers seeking rapid ROI from ERP, automation, and e-commerce integrations.
Partnership Leverage Capitalize on established partnerships and recent acquisitions to create co-sell opportunities and a broader solution stack. Target printers already in Zaikio, Premier Paper Group ecosystems, or CarbonQuota collaborations and offer an integrated MIS with purchasing or analytics capabilities. Use partner networks to generate qualified leads and expand into new regions.
Targeted Market Focus on mid-market print, packaging, and label companies that value speed, accuracy, and customer experience, primarily in the UK with growth potential in North America and other regions via the ePS channel. Position Tharstern as a cost-effective, feature-rich MIS that scales with automation and integration to attract multi-site operators.