Wellness Service Diversity The company offers a comprehensive mix of wellness services including group training, open gym access, sauna, cold plunge, chiropractic, peptides, and functional medicine, providing multiple avenues for upselling additional wellness packages and personalized health plans.

Recognition and Branding Being voted as a Top Gym in 2023 and 2024 enhances its brand credibility and can be leveraged in marketing campaigns to attract new clients seeking premium fitness and wellness experiences, increasing membership sales.

Technology Adoption Utilization of tools like Google Analytics and Progressive Web Apps indicates a focus on digital engagement, offering opportunities to implement targeted marketing, member retention programs, and online booking systems to boost membership and service utilization.

Market Positioning With revenue estimates between 1M and 10M and competitive positioning alongside well-known brands like Orangetheory and F45, there is potential to target similar demographics, corporate wellness partnerships, or franchise expansion to grow market share.

Growth Potential The relatively small team size suggests operational agility, enabling personalized customer experiences and flexible package offerings, which can be attractive to local markets and niche customer segments seeking tailored wellness solutions.