The 124 Group Email Format

Consumer ServicesGeorgia, United States2-10 Employees

The 124 Group operates in the consumer services sector and groups several brands focused on education and innovation within the salon industry. Based in Grayson, Georgia, the organization oversees multiple concepts including Salon 124, Genesis by 124, Crush by 124, and Keune Academy by 124, with the aim of advancing professional development for stylists and offering customer-focused beauty services. Its network combines salon services, cosmetic and skincare offerings, and a cosmetology school program that has historically trained hundreds of graduates, emphasizing mentorship and advanced education from industry leaders. In addition to its core salons, the group collaborates with Keune Haircosmetics to operate the Keune Academy by 124, and has established a learning-driven path from licensing to on-floor practice for new talent. A recent development within the group is the expansion of its education and brand ecosystem, including the formation of Crush by 124 to address customer service and product selection needs, and the integration of weekly cosmetic procedures through related partners.

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