Expansion Opportunity The 124 Group operates multiple brands including Salon 124, Genesis by 124, Crush by 124 and Keune Academy by 124, with a multi-location footprint in the Atlanta area and a recent push into skincare and cosmetic services. This presents cross-sell opportunities across clientele of salons, makeup/skincare services, and education, plus potential for franchise or partnerships to accelerate regional growth.

Education Platform Keune Academy by 124 and Genesis by 124 offer structured mentorship and world-class education for stylists, creating a captive audience of licensed professionals and beauty students who are likely to be receptive to software, training tools, or industry partnerships. There is a pathway for selling education tech, scheduling solutions, or product bundles to these programs.

Digital Presence The group launched a new website in 2019/2020 and maintains an online storefront via WooCommerce, indicating readiness for digital sales channels, online bookings, and marketing automation. Opportunities exist to upsell digital services, e-commerce enhancements, subscription models, or branded product partnerships across their sites.

Revenue Scale Current revenue is under $1M with a small team (2-10 employees), suggesting focus on scalable, low-friction solutions such as cloud-based booking/CRM, affordable marketing tech, or lightweight operational tools that deliver clear ROI without large enterprise commitments.

Cross Brand Synergy A family of brands spanning salons, cosmetic/skincare products, cosmetic procedures, and education creates cross-sell potential across services and products, including bundled offerings, loyalty programs, and marketing collaborations that can amplify average ticket size and client lifetime value.