Insights

Group Purchasing Power The Alliance operates as a leading buying group for optical, medical, and surgical supplies, delivering substantial savings to members. This positions them as a potential strategic partner for suppliers seeking access to a consolidated, cost-conscious customer base.

Expansion Opportunity Recent activity indicates consolidation in the optical sector, with acquisitions affecting market share. This suggests upside for vendors offering enhanced procurement capabilities, private label opportunities, or integration with group purchasing platforms to capture a broader member base.

Digital Engagement Tech stack includes Drupal, Google Analytics, LivePerson, and other web technologies, implying a modern, data-driven approach to member engagement and online purchasing. There is potential to upsell e-commerce enhancements, CRM integrations, or AI-driven member support tools.

Financial Scale Reported revenue in the mid-range of tens of millions with a relatively lean employee base, indicating efficiency in operations and a willingness to adopt scalable solutions, services, or partnerships that can optimize procurement margins for members.

Industry Synergy Positioned at the intersection of eye care and medical supplies with a large B2B buying group model, presenting cross-selling opportunities for suppliers of frames, contact lenses, and related medical goods, as well as complementary services such as training, logistics, and business services.

Similar companies to The Alliance

The Alliance Tech Stack

The Alliance uses 6 technology products and services including Drupal, Google Fonts API, jQuery, and more. Explore The Alliance's tech stack below.

  • Drupal
    Content Management System
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • LivePerson
    Live Chat
  • PHP
    Programming Languages
  • Google Analytics
    Web Analytics

The Alliance's Email Address Formats

The Alliance uses at least 1 format(s):
The Alliance Email FormatsExamplePercentage
FLast@thealliancebg.comJDoe@thealliancebg.com
89%
First.Last@thealliancebg.comJohn.Doe@thealliancebg.com
11%

Frequently Asked Questions

What is The Alliance's phone number?

Minus sign iconPlus sign icon
You can contact The Alliance's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Alliance's official website and social media links?

Minus sign iconPlus sign icon
The Alliance's official website is thealliancebg.com and has social profiles on LinkedIn.

How much revenue does The Alliance generate?

Minus sign iconPlus sign icon
As of July 2026, The Alliance's annual revenue is estimated to be $25M - $50M.

What is The Alliance's SIC code NAICS code?

Minus sign iconPlus sign icon
The Alliance's SIC code is 5111 - Printing and Writing Paper NAICS code is 45321 - Office Supplies and Stationery Stores.

How many employees does The Alliance have currently?

Minus sign iconPlus sign icon
As of July 2026, The Alliance has approximately 27 employees across 1 continents, including North America. Key team members include Marketing Communications Manager: R. M.Territory Sales Manager: B. T.. Explore The Alliance's employee directory with LeadIQ.

What industry does The Alliance belong to?

Minus sign iconPlus sign icon
The Alliance operates in the Retail Office Equipment industry.

What technology does The Alliance use?

Minus sign iconPlus sign icon
The Alliance's tech stack includes DrupalGoogle Fonts APIjQueryLivePersonPHPGoogle Analytics.

What is The Alliance's email format?

Minus sign iconPlus sign icon
The Alliance's email format typically follows the pattern of FLast@thealliancebg.com. Find more The Alliance email formats with LeadIQ.

When was The Alliance founded?

Minus sign iconPlus sign icon
The Alliance was founded in 1996.
The Alliance logo

The Alliance

Retail Office EquipmentIllinois, United States11-50 Employees

The Alliance operates as a buying group for optical products and related medical and surgical supplies, leveraging collective purchasing power to secure savings on frames, contact lenses, medical supplies, and business services for its members. Based in Monmouth, Illinois, the organization serves professionals in the eye care industry, helping them manage procurement costs and access a broader range of supplies through a collaborative network. It positions itself within the retail office equipment sector by focusing on optometry products and services, supporting independent practices with efficiency and value. The Alliance’s presence in North America reflects its role as a cooperative that consolidates purchasing for eye care providers and associated suppliers; a notable development is its acquisition by Cecop USA in early 2021, which indicates ongoing consolidation in the independent optical market.

Section iconCompany Overview

Phone number
SIC Code
5111 - Printing and Writing Paper
NAICS Code
45321 - Office Supplies and Stationery Stores
Founded
1996
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    The Alliance's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    The Alliance's revenue is estimated to be in the range of $25M - $50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.