Market leadership The Amenity Collective is North America’s leading provider of integrated solutions for aquatics, fitness, and recreation, with 40+ years in the industry and a $400M+ annual revenue footprint. This positioning opens doors for enterprise-level partnerships and multi-site rollout opportunities across gyms, pools, and wellness facilities.

Expansion momentum Recent strategic moves include launching LIVunLtd Consulting to improve decision-making and performance across wellness projects, and acquiring Advantagefitness to become North America’s largest fitness equipment distributor and servicer. Leverage these growth initiatives to cross-sell consulting, design, construction, and equipment services to existing clients.

Channel and tech fit With a multi-brand reach and a tech stack spanning Squarespace, WordPress, Salesforce, and collaboration and HR tools, there is an opportunity to upsell CRM-driven services, digital transformation, and managed solutions that align with client needs in operations, staffing, and guest experience.

Workplace credibility Recognition as a 2026 USA TODAY Top Workplace signals strong employer branding and employee engagement across large teams, including significant seasonal staffing. This credibility can be leveraged to win enterprise clients seeking reliable, scale-ready partners with stable culture and high service standards.

Financial opportunity With revenue in the $50M–$100M range and a broad service mix (staffing, construction, design, consulting, and operations), there is potential to offer bundled solutions, performance-based contracts, and long-term maintenance programs to current clients and prospects seeking single-source efficiency.