Fundraising partnerships The foundation has a strong fundraising engine evidenced by a revenue range of 25M-50M and ongoing annual events like the 20th Anniversary B+ 5k Run/Walk, presenting multiple collaboration and sponsorship opportunities for corporate partners, event co-hosting, and sponsored fundraising campaigns.

Family support programs With a core mission to provide financial assistance to families of children with cancer, there is potential to expand through corporate-backed grant programs, employee matching campaigns, and blended giving models that leverage workplace giving to scale impact.

Research collaboration A track record of granting funds to major research institutions suggests opportunities to offer sponsored research partnerships, targeted grant programs, and co-branded research initiatives with healthcare and biotech entities seeking patient-centered outcomes.

Digital and reach The tech stack includes WordPress, Squarespace, Google Ads, and Salesforce Marketing Cloud, indicating readiness for targeted digital fundraising, donor journeys, and data-driven outreach to expand supporter base and upgrade giving levels.

Brand and mission leverage The Be Positive family-centric narrative and high-profile events provide opportunities for cause marketing, corporate social responsibility programs, right-to-benefit collaborations, and partnerships with brands seeking positive community impact alignment.