The Aruna Project
ManufacturingOhio, United States11-50 Employees
The Aruna Project is an athleisure brand that integrates a social mission with its product line, employing women freed from human trafficking through a vertically integrated model that spans training, housing, healthcare, and ongoing counseling. Its US non-profit mobilizes supporters to participate in runs and events, raising funds to support training centers located in proximity to brothel systems, where programs address daily visits, trauma-informed counseling, and skill development aimed at freedom. The for-profit Indian company owned by the US nonprofit employs graduates of these centers, providing competitive wages, transitional housing, health care, and retirement benefits, while producing high-quality athleisure goods using eco-friendly and recycled materials for the US market. The organization operates from Cincinnati, Ohio, and positions itself within the manufacturing sector by blending non-profit objectives with a business model, aiming to sustain employment for survivors and expand its domestic workforce as freedom grows. A recent development includes partnerships in media marketing, such as a collaboration announced in 2021, that supports its activities through expanded outreach and events.
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