Global Impact Trades of Hope empowers women worldwide by offering fair trade handmade accessories, appealing to socially conscious consumers who value ethical sourcing and sustainability. Highlighting the positive impact on women in need can resonate strongly with customers seeking to make a difference through their purchases.

Online Presence With a variety of tech tools like Twitter, YouTube, and Cart Functionality utilized, Trades of Hope has a strong online presence, providing an opportunity for digital marketing initiatives and e-commerce strategies. Leveraging these digital platforms effectively can expand the company's reach to a wider audience and drive online sales growth.

Community Engagement Encouraging American women to host parties and become advocates for the artisans creates community engagement opportunities. Events can serve as a platform to showcase products, share stories, and connect with potential customers on a personal level, fostering brand loyalty and generating sales through word-of-mouth referrals.

Competitive Positioning In a market with similar companies like Silpada Designs and Paparazzi Accessories, emphasizing the unique stories of the artisans and the empowerment mission can differentiate Trades of Hope. Highlighting the social impact and sustainable business model can attract customers looking for genuine connections and meaningful products, potentially leading to increased sales.

Sales Collaboration Exploring partnerships with complementary brands or retailers, especially those focusing on ethical sourcing and women empowerment, can create cross-promotional opportunities and drive sales growth. Collaborative initiatives can tap into new customer segments and expand market presence, furthering sales potential for Trades of Hope.