Recognition leverage The firm has recent top-tier accolades from Expertise.com for Best Divorce and Best Probate in multiple Texas locations, which can be used to open conversations with prospects seeking trusted, award-winning counsel and to upsell services in related family law and estate planning areas.

Family leadership Current ownership by Gary Ashmore and Lori Ashmore Peters suggests continuity in client relationships and potential introductions to existing networks; leverage this for cross-sell opportunities across probate, estate planning, and personal injury matters.

Broad practice areas Focus areas include estate planning, probate, family law, personal injury, and automobile accidents; this enables targeted campaigns around high-net-worth estates, complex probate matters, and multi-disciplinary referrals with complementary firms.

DFW market depth Operating across Dallas–Fort Worth with recognition in Garland and Lewisville indicates a strong regional footprint and opportunities to target clients in suburban markets seeking both divorce and probate expertise, as well as cross-border referrals.

Tech-enabled outreach Adoption of tools such as iCIMS, Microsoft 365, and analytics platforms (Microsoft Clarity, Piwik PRO) suggests readiness for digital marketing, CRM-driven outreach, and data-backed client segmentation to improve lead generation and conversion.