Insights

Digital Engagement Focus The Australian leverages multiple digital platforms including its website, social media channels, and mobile apps, indicating a strong emphasis on digital content delivery and audience engagement, which presents opportunities for advertising solutions, content management tools, and analytics services.

Innovative Content Initiatives Recent launches such as specialized exhibitions, educational websites, and disinformation rebuttal portals demonstrate the company’s commitment to innovative, multimedia content. This opens doors for partnerships in content innovation, digital publishing tools, and targeted marketing.

Data-Driven Advertising The use of advanced tech stacks like Adobe Audience Manager and React suggests a focus on data-driven advertising and personalized user experiences, presenting opportunities in digital advertising platforms, customer data platforms, and targeted marketing campaigns.

Growth in Specialized Reporting The company’s involvement in diverse sectors like arts, politics, and infrastructure indicates a potential market for specialized analytics, subscription services, and exclusive content packages tailored for niche audiences and B2B partnerships.

Stable Revenue Range With an estimated revenue of 10 to 25 million dollars and a sizable workforce, there’s scope for scale-up solutions such as enterprise content management, subscription platforms, and advertising tech to support further business expansion and audience growth.

The Australian Tech Stack

The Australian uses 8 technology products and services including DoubleClick for Publishers (DFP), Crazy Egg, WordPress, and more. Explore The Australian's tech stack below.

  • DoubleClick for Publishers (DFP)
    Advertising
  • Crazy Egg
    Analytics
  • WordPress
    Content Management System
  • Firebase
    Database
  • Video.js
    Javascript Libraries
  • JavaServer Pages
    Web Frameworks
  • Infogram
    Widgets
  • Facebook
    Widgets

Media & News

The Australian's Email Address Formats

The Australian uses at least 1 format(s):
The Australian Email FormatsExamplePercentage
LastF@theaustralian.com.auDoeJ@theaustralian.com.au
48%
Last@theaustralian.com.auDoe@theaustralian.com.au
41%
FirstL@theaustralian.com.auJohnD@theaustralian.com.au
9%
First.Last@theaustralian.com.auJohn.Doe@theaustralian.com.au
2%

Frequently Asked Questions

Where is The Australian's headquarters located?

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The Australian's main headquarters is located at 2 Holt Street Sydney, New South Wales 2010 Australia. The company has employees across 5 continents, including OceaniaAsiaAfrica.

What is The Australian's official website and social media links?

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The Australian's official website is theaustralian.com.au and has social profiles on LinkedIn.

What is The Australian's NAICS code?

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The Australian's NAICS code is 51111 - Newspaper Publishers.

How many employees does The Australian have currently?

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As of June 2026, The Australian has approximately 585 employees across 5 continents, including OceaniaAsiaAfrica. Key team members include Chief Writer/Associate Editor: C. M.Chief Business Correspondent: P. W.Owner: G. T.. Explore The Australian's employee directory with LeadIQ.

What industry does The Australian belong to?

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The Australian operates in the Newspaper Publishing industry.

What technology does The Australian use?

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The Australian's tech stack includes DoubleClick for Publishers (DFP)Crazy EggWordPressFirebaseVideo.jsJavaServer PagesInfogramFacebook.

What is The Australian's email format?

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The Australian's email format typically follows the pattern of LastF@theaustralian.com.au. Find more The Australian email formats with LeadIQ.

The Australian

Newspaper PublishingNew South Wales, Australia501-1000 Employees

Visit www.theaustralian.com.au for Australia's premier coverage of national and international news with specialised in-depth sections for business, politics, media, higher education, arts, lifestyle and IT. 

Follow @australian on Twitter, like us on Facebook or visit our Google+ page at google.com/+theaustralian. 

Download our apps or subscribe for access to exclusive content and analysis here: http://www.theaustralian.com.au/gettingstarted

Section iconCompany Overview

Headquarters
2 Holt Street Sydney, New South Wales 2010 Australia
NAICS Code
51111 - Newspaper Publishers
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    The Australian's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    The Australian's revenue is estimated to be in the range of $10M$25M

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