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Insights

Audience Reach The Australian operates in newspaper publishing with a digital presence across its website and mobile apps, suggesting opportunities to sell digital advertising, sponsored content, and data-driven targeting to reach a national audience.

Tech Stack A modern tech stack including WordPress VIP, SiteCatalyst, and ElasticPress indicates readiness for programmatic ad solutions, analytics partnerships, and premium CMS integrations that can be leveraged to offer enhanced ad tech and performance marketing services.

Monetization Scope Revenue is in the range of $10M–$25M with a sizable employee base, indicating potential for scale-focused sales discussions around higher-tier digital subscriptions, branded content, and enterprise advertising packages.

Content Niches Specialized sections such as business, politics, arts, and IT present cross-sell opportunities for industry-specific sponsored content, curated newsletters, and partner collaborations aligned with audience interests.

Recent Activity Active hiring and strategic collaborations highlighted in recent news signals a growth trajectory and openness to new partnerships, making it a favorable time to propose innovative media solutions and co-branded campaigns.

Similar companies to The Australian

The Australian Tech Stack

The Australian uses 8 technology products and services including Google Ads, The Trade Desk, Fullstory, and more. Explore The Australian's tech stack below.

Media & News

The Australian's Email Address Formats

The Australian uses at least 4 email formats:
The Australian Email FormatsExamplePercentage
LastF@theaustralian.com.auDoeJ@theaustralian.com.au
48%
Last@theaustralian.com.auDoe@theaustralian.com.au
41%
FirstL@theaustralian.com.auJohnD@theaustralian.com.au
9%
First.Last@theaustralian.com.auJohn.Doe@theaustralian.com.au
2%

Frequently Asked Questions

What is The Australian's official website and social media links?

Minus sign iconPlus sign iconThe Australian's official website is theaustralian.com.au and has social profiles on LinkedIn.

How much revenue does The Australian generate?

Minus sign iconPlus sign icon As of August 2026, The Australian's annual revenue is estimated to be $10M - $25M.

What is The Australian's NAICS code?

Minus sign iconPlus sign iconThe Australian's NAICS code is 51111 - Newspaper Publishers.

How many employees does The Australian have currently?

Minus sign iconPlus sign iconAs of August 2026, The Australian has approximately 592 employees across 5 continents, including Oceania, Asia and Europe. Key team members include Chief Writer/Associate Editor: C. M., Chief Business Correspondent: P. W. and Head Of Digital: E. P. Explore The Australian's employee directory with LeadIQ.

What industry does The Australian belong to?

Minus sign iconPlus sign iconThe Australian operates in the Newspaper Publishing industry.

What technology does The Australian use?

Minus sign iconPlus sign iconThe Australian's tech stack includes Google Ads, The Trade Desk, Fullstory, Microsoft Clarity, WordPress, Stripe, Elasticsearch and Tealium.

What is The Australian's email format?

Minus sign iconPlus sign iconThe Australian's email format typically follows the pattern of LastF@theaustralian.com.au. Find more The Australian email formats with LeadIQ.
The Australian logo

The Australian

Newspaper PublishingNew South Wales, Australia501-1000 Employees

Based in Sydney, The Australian operates as a newspaper publisher focused on national and international news. Its reporting spans specialized, in-depth sections covering business, politics, media, higher education, arts, lifestyle and IT.

Its audience comprises readers seeking thorough analysis and exclusive content, which are accessible through theaustralian.com.au and related apps via a subscription model. It is part of Australia's newspaper publishing landscape and employs a sizeable workforce.

Section iconCompany Overview

Website
theaustralian.com.au
NAICS Code
51111 - Newspaper Publishers
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $10M - $25M

    The Australian's revenue is estimated to be in the range of $10M - $25M

Company Leadership

  • Chief Writer/Associate Editor at The Australian
    C. M.
    Chief Writer/Associate Editor
    Mobile Phone
  • Chief Business Correspondent at The Australian
    P. W.
    Chief Business Correspondent
    Mobile Phone
  • Head Of Digital at The Australian
    E. P.
    Head Of Digital
    Mobile Phone
  • Head Of Subscriptions at The Australian
    S. R.
    Head Of Subscriptions
    Mobile Phone
  • Executive Assistant To Editor In Chief at The Australian
    M. S.
    Executive Assistant To Editor In Chief
    Mobile Phone

Employee Directory

  • Wa Bureau Chief at The Australian
    T. B.
    Wa Bureau Chief
    Mobile Phone
  • Head Of Subscriptions at The Australian
    S. R.
    Head Of Subscriptions
    Mobile Phone
  • Digital Design Director at The Australian
    E. T.
    Digital Design Director
    Mobile Phone
  • Digital Content Director at The Australian
    D. S.
    Digital Content Director
    Mobile Phone
  • Content Director at The Australian
    J. C.
    Content Director
    Mobile Phone

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