Insights

Audience Niche Target The Baffler as a boutique, left-leaning cultural and political publication with a small-to-mid sized staff (11-50) and a diversified content mix (print issues plus daily online content), suggesting opportunities for tailored sponsorships, native advertising, and sponsored editorial partnerships that align with their editorial voice.

Digital Engagement Leverage their tech stack (WordPress, Google Workspace, HubSpot, Mailchimp, Elasticsearch, Piwik PRO) to propose integrated marketing automation, CRM-driven lead nurturing, and analytics-focused ad products that enhance audience growth and engagement across email, web, and events.

Revenue Growth With reported annual revenue in the low millions, present scalable revenue collaborations such as subscription upgrades, premium content access, membership programs, and targeted advertising packages aimed at niche political and literary audiences.

Content Monetization Propose diversified monetization strategies including sponsored long-form features, exclusive interviews, and curated digital events that fit their six annual print issues and daily online cadence, while preserving editorial integrity.

Partnership Fit Position as a compatible partner for values-aligned organizations and fellow publishers in the literary and political space, offering co-marketing, joint webinars, and cross-pertilization opportunities to expand reach and credibility within their audience.

Similar companies to The Baffler

The Baffler Tech Stack

The Baffler uses 8 technology products and services including iCIMS, WordPress, Google Workspace, and more. Explore The Baffler's tech stack below.

The Baffler's Email Address Formats

The Baffler uses at least 2 email formats:
The Baffler Email FormatsExamplePercentage
First@thebaffler.comJohn@thebaffler.com
80%
FLast@thebaffler.comJDoe@thebaffler.com
20%

Frequently Asked Questions

What is The Baffler's official website and social media links?

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The Baffler's official website is thebaffler.com and has social profiles on LinkedIn.

How much revenue does The Baffler generate?

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As of October 2026, The Baffler's annual revenue is estimated to be $1M - $10M.

What is The Baffler's SIC code and NAICS code?

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The Baffler's SIC code is 2721 - Periodicals: Publishing, or Publishing and Printing and NAICS code is 51112 - Periodical Publishers.

How many employees does The Baffler have currently?

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As of October 2026, The Baffler has approximately 16 employees across 2 continents, including North America and Europe. Key team members include Editor At Large: C. L. and Publishing Coordinator: M. G. Explore The Baffler's employee directory with LeadIQ.

What industry does The Baffler belong to?

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The Baffler operates in the Periodical Publishing industry.

What technology does The Baffler use?

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The Baffler's tech stack includes iCIMS, WordPress, Google Workspace, Mailchimp, HubSpot, WP Engine, Elasticsearch and Piwik PRO Core.

What is The Baffler's email format?

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The Baffler's email format typically follows the pattern of First@thebaffler.com. Find more The Baffler email formats with LeadIQ.

When was The Baffler founded?

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The Baffler was founded in 1988.
The Baffler logo

The Baffler

Periodical PublishingNew York, United States11-50 Employees

The Baffler is a United States–based periodical publisher focused on left-leaning political critique, cultural analysis, and a range of literary content, including fiction, poetry, and art. It publishes six print issues annually and maintains daily online content during the workweek. The publication is based in New York, New York, and operates the site thebaffler.com. Its output spans journalism, essays, and arts writing, delivering a steady stream of critical commentary across formats. Within the broader periodical publishing landscape, The Baffler occupies a niche centered on rigorous, non-mainstream political and cultural discourse. A small New York–based editorial team supports a focused publishing program that blends six annual print issues with ongoing weekday online content.

Section iconCompany Overview

SIC Code
2721 - Periodicals: Publishing, or Publishing and Printing
NAICS Code
51112 - Periodical Publishers
Founded
1988
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    The Baffler's revenue is estimated to be in the range of $1M - $10M

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