Insights

Niche Engagement The Baffler caters to a niche audience interested in left-wing political criticism, cultural analysis, and arts, presenting opportunities for targeted advertising and sponsorships aligned with progressive values.

Digital Presence With an active online platform publishing daily content and utilizing technologies like WordPress and Google Workspace, there is potential to offer digital marketing tools or online content expansion services.

Revenue Growth Generating between $10 million and $25 million annually with a small team, The Baffler shows strong market positioning within independent periodical publishing, presenting opportunities for strategic partnerships and content monetization.

Competitive Landscape Positioned among similar politically-oriented publications like The Nation and The New Republic, there is potential to collaborate or develop joint initiatives targeting politically engaged readerships.

Technological Leverage Leveraging its current tech stack, The Baffler could explore new digital solutions and analytics services to enhance content delivery and audience engagement, opening avenues for innovative tech partnerships.

The Baffler Tech Stack

The Baffler uses 8 technology products and services including TrackJS, WordPress, Google Workspace, and more. Explore The Baffler's tech stack below.

  • TrackJS
    Analytics
  • WordPress
    Content Management System
  • Google Workspace
    Email
  • Kinsta
    Platform As A Service
  • Piwik
    System Analytics & Monitoring
  • Tailwind CSS
    UI Frameworks
  • ElasticPress
    Web Platform Extensions
  • Facebook
    Widgets

Media & News

The Baffler's Email Address Formats

The Baffler uses at least 1 format(s):
The Baffler Email FormatsExamplePercentage
First@thebaffler.comJohn@thebaffler.com
40%
FLast@thebaffler.comJDoe@thebaffler.com
10%
First@thebaffler.comJohn@thebaffler.com
40%
FLast@thebaffler.comJDoe@thebaffler.com
10%

Frequently Asked Questions

What is The Baffler's official website and social media links?

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The Baffler's official website is thebaffler.com and has social profiles on LinkedIn.

How much revenue does The Baffler generate?

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As of December 2025, The Baffler's annual revenue is estimated to be $2M.

What is The Baffler's SIC code NAICS code?

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The Baffler's SIC code is 2711 - Newspapers: Publishing, or Publishing and Printing NAICS code is 51112 - Periodical Publishers.

How many employees does The Baffler have currently?

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As of December 2025, The Baffler has approximately 16 employees across 2 continents, including North AmericaEurope. Key team members include Publisher And President: N. M.Executive Director: J. W.Strategic Director: B. C.. Explore The Baffler's employee directory with LeadIQ.

What industry does The Baffler belong to?

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The Baffler operates in the Periodical Publishing industry.

What technology does The Baffler use?

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The Baffler's tech stack includes TrackJSWordPressGoogle WorkspaceKinstaPiwikTailwind CSSElasticPressFacebook.

What is The Baffler's email format?

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The Baffler's email format typically follows the pattern of First@thebaffler.com. Find more The Baffler email formats with LeadIQ.

When was The Baffler founded?

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The Baffler was founded in 1988.

The Baffler

Periodical PublishingNew York, United States11-50 Employees

The Baffler is America’s leading voice of interesting and unexpected left-wing political criticism, cultural analysis, short stories, poems, and art. We publish six print issues annually, as well as online content every day of the cursed workweek.

Section iconCompany Overview

SIC Code
2711 - Newspapers: Publishing, or Publishing and Printing
NAICS Code
51112 - Periodical Publishers
Founded
1988
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    The Baffler's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    The Baffler's revenue is estimated to be in the range of $10M$25M

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