Insights

Strong University Reach The Black Sheep's ability to saturate 50 to 70 percent of campus audiences across over 200 universities provides a unique opportunity to partners seeking highly targeted college demographic engagement. This extensive reach allows brands to effectively build awareness and influence purchase decisions within a core demographic segment.

Authentic Peer-to-Peer Engagement Utilizing student-led campus teams and multi-platform digital strategies, the company facilitates authentic, relatable interactions with nearly 6 million students, enabling clients to foster genuine brand loyalty and drive meaningful engagement in the collegiate space.

Large Revenue Scale With revenues estimated between one billion to ten billion dollars, The Black Sheep operates within a significant financial scope, indicating capacity for scalable marketing campaigns and the potential for premium service offerings tailored to sizable, national brands.

Integrated Digital Presence Leveraging a robust tech stack that includes Google Ads, YouTube, Facebook, and analytics tools, the company is well-positioned to deliver measurable, data-driven campaigns, appealing to brands looking for measurable ROI and performance marketing.

Growth through Partnerships The company’s openness to collaborating with both local and national clients, combined with its collegiate media expertise, offers a strategic avenue for brands aiming to enhance brand visibility among students through customized, relationship-driven marketing approaches.

The Black Sheep Tech Stack

The Black Sheep uses 8 technology products and services including Google Ads Conversion Tracking, Amazon CloudFront, Postmates, and more. Explore The Black Sheep's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Amazon CloudFront
    Content Delivery Network
  • Postmates
    Food Ordering And Delivery
  • Google Maps
    Maps
  • Yoast SEO
    Search Engines
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Media & News

The Black Sheep's Email Address Formats

The Black Sheep uses at least 3 format(s):
The Black Sheep Email FormatsExamplePercentage
FLast@blackandco.comJDoe@blackandco.com
91%
First.Last@blackandco.comJohn.Doe@blackandco.com
2%
F.Last@blackandco.comJ.Doe@blackandco.com
2%
First@blackandco.comJohn@blackandco.com
2%
FMiddleLast@blackandco.comJMichaelDoe@blackandco.com
1%
FL@blackandco.comJD@blackandco.com
1%
FirstLast@blackandco.comJohnDoe@blackandco.com
1%
First.Last@theblacksheeponline.comJohn.Doe@theblacksheeponline.com
54%
FirstLast@theblacksheeponline.comJohnDoe@theblacksheeponline.com
20%
First@theblacksheeponline.comJohn@theblacksheeponline.com
15%
Last@theblacksheeponline.comDoe@theblacksheeponline.com
9%
FirLast@theblacksheeponline.comJohDoe@theblacksheeponline.com
2%

Frequently Asked Questions

Where is The Black Sheep's headquarters located?

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The Black Sheep's main headquarters is located at 180 North Lasalle Street Chicago, Illinois 60601 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is The Black Sheep's phone number?

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You can contact The Black Sheep's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Black Sheep's official website and social media links?

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The Black Sheep's official website is theblacksheep.marketing and has social profiles on LinkedInCrunchbase.

What is The Black Sheep's SIC code NAICS code?

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The Black Sheep's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does The Black Sheep have currently?

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As of February 2026, The Black Sheep has approximately 498 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: K. G.Chief Shepard: G. A.Chief Of Staff: G. S.. Explore The Black Sheep's employee directory with LeadIQ.

What industry does The Black Sheep belong to?

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The Black Sheep operates in the Advertising Services industry.

What technology does The Black Sheep use?

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The Black Sheep's tech stack includes Google Ads Conversion TrackingAmazon CloudFrontPostmatesGoogle MapsYoast SEOYouTubeGoogle AnalyticsFacebook.

What is The Black Sheep's email format?

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The Black Sheep's email format typically follows the pattern of FLast@blackandco.com. Find more The Black Sheep email formats with LeadIQ.

When was The Black Sheep founded?

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The Black Sheep was founded in 2009.

The Black Sheep

Advertising ServicesIllinois, United States201-500 Employees

The Black Sheep is an integrated collegiate media and marketing company helping businesses and brands reach students across 200+ universities through impactful, relationship-driven, strategies. If your brand has a message, we have the mediums to deliver it in memorable ways. At each of our schools, we’re able to saturate 50-70% of campus through our integrated approach. 

We are for the students, by the students. Through an in-house, multi-platform approach (on campus, digital, social, and video) we are able to reach nearly 6M students in an authentic, peer-to-peer environment. We are powered by structured campus teams comprised of students gaining internship experience in media, marketing, sales, operations, and other areas. 

Follow us on Instagram: www.instagram.com/theblacksheep.marketing

Looking for a partner is the college media space? Let’s connect. We love doing business with local as well as national clients. https://theblacksheep.marketing/

Looking for an internship to build the skills you need to excel you to your next position? Whether that’s staying on at The Black Sheep or pursuing a different career, we have you covered. https://theblacksheep.marketing/careers

Section iconCompany Overview

Headquarters
180 North Lasalle Street Chicago, Illinois 60601 United States
Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2009
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    The Black Sheep's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    The Black Sheep's revenue is estimated to be in the range of $1B$10B

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