Insights

Market Position The Blue Space is Australia's largest dedicated online renovation fixtures retailer delivering nationwide, suggesting strong brand reach and potential for cross-market upsell of premium brands and exclusive bundles.

Growth Opportunity Revenue range indicates small to mid-market scale with room for accelerated growth through expanded product assortments, partnerships, and enhanced online showroom experiences to capture incremental renovations demand.

Digital Engagement Active use of analytics and marketing tech (AdRoll, Hotjar, Mixpanel, Klaviyo, Algolia, WordPress, Google Cloud) enables targeted retargeting, personalized recommendations, and measurable campaigns ideal for lead nurturing and conversion optimization.

Strategic Partnerships Recent Sparro partnership focused on privacy-respecting measurement signals the opportunity to offer data-driven promotions and loyalty programs while maintaining customer trust.

Customer Experience 24/7 online showroom, virtual consultations, and Australian-based design support create a differentiator for selling higher-ticket fixtures and design services, suggesting opportunities for bundled service offerings and premium support add-ons.

Similar companies to The Blue Space

The Blue Space Tech Stack

The Blue Space uses 8 technology products and services including AdRoll, Hotjar, Mixpanel, and more. Explore The Blue Space's tech stack below.

The Blue Space's Email Address Formats

The Blue Space uses at least 2 email formats:
The Blue Space Email FormatsExamplePercentage
First@thebluespace.com.auJohn@thebluespace.com.au
97%
Last@thebluespace.com.auDoe@thebluespace.com.au
3%

Frequently Asked Questions

What is The Blue Space's official website and social media links?

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The Blue Space's official website is thebluespace.com.au and has social profiles on LinkedIn.

How much revenue does The Blue Space generate?

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As of August 2026, The Blue Space's annual revenue is estimated to be $1M - $10M.

What is The Blue Space's NAICS code?

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The Blue Space's NAICS code is 44-45 - Retail Trade.

How many employees does The Blue Space have currently?

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As of August 2026, The Blue Space has approximately 31 employees across 2 continents, including Oceania and Asia. Key team members include Ceo & Founder: L. P., Cto, Director & Founder: J. M. and Chief Marketing And Customer Experience Officer (cmeo): K. H. Explore The Blue Space's employee directory with LeadIQ.

What industry does The Blue Space belong to?

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The Blue Space operates in the Retail industry.

What technology does The Blue Space use?

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The Blue Space's tech stack includes AdRoll, Hotjar, Mixpanel, WordPress, Microsoft 365, Google Cloud, Klaviyo and Algolia.

What is The Blue Space's email format?

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The Blue Space's email format typically follows the pattern of First@thebluespace.com.au. Find more The Blue Space email formats with LeadIQ.

When was The Blue Space founded?

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The Blue Space was founded in 2015.
The Blue Space logo

The Blue Space

RetailAustralia11-50 Employees

The Blue Space is a retail company based in Australia that operates as an online retailer of renovation fixtures with nationwide delivery. It positions its offering as a single online store housing a wide range of leading brands and provides 24/7 access to an online showroom. Customers can receive design assistance through virtual consultations with specialist interior designers, and support is available via live chat, email, or phone. The company describes itself as Australia’s largest dedicated online renovation fixtures retailer. It has 11–50 employees and is located in Australia, with a listed location of 2153. In November 2024, Sparro partnered with The Blue Space Australia Pty Ltd to develop privacy-focused measurement strategies aimed at understanding customer behavior.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    The Blue Space's revenue is estimated to be in the range of $1M - $10M

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