Expanding Footprint The company is actively expanding its global presence with new flagship stores in London, Lagos, and Abuja, which presents opportunities to offer innovative retail technologies, localized marketing solutions, and supply chain support.

Technology Integration The emphasis on AI-powered in-store experiences such as skin analysis and interactive fragrances indicates a readiness for technology partnerships and solutions that enhance customer engagement and personalization.

Market Challenges Recent store closures and liquidation in New Zealand highlight potential risks and areas for support in operational efficiency, cost management, or market entry/exit strategies that could benefit the company's growth plans.

Product Collaborations Partnerships with local brands like Minus30 demonstrate an openness to innovative, vegan, and natural product collaborations, opening avenues for joint marketing campaigns and product development opportunities.

Competitive Landscape The presence of competitors like Nourish Mantra in the natural skincare segment suggests a need for differentiation through quality, sustainability, or unique product offerings which could be supported through R&D or branding services.