Market Expansion The opening of the first West African store in Abuja indicates a strategic move into emerging markets, presenting opportunities for regional suppliers, distribution partners, and localized marketing collaborations.

Brand Collaborations Recent partnership with Minus30 and new product collections like The India Edit demonstrate the company's openness to brand collaborations and regional ingredient-based products, ideal for sourcing and co-branding opportunities.

Operational Challenges Store closures and significant headcount reductions signal operational restructuring, creating potential sales needs for retail supplies, store fixture vendors, and retail technology solutions to support future store rollouts or renovations.

Sustainable Focus The company's collaborations with vegan and sugar-free brands highlight a strong consumer interest in sustainable and health-conscious products, opening avenues for eco-friendly packaging, natural ingredient sourcing, and wellness-oriented offerings.

Digital Engagement Use of advanced digital tools like Salesforce, Shopify Plus, and Databricks indicates a focus on optimizing e-commerce and customer data platforms, providing opportunities for sales of CRM solutions, analytics, and digital marketing technology providers.