Extensive Equipment Portfolio The Cat Rental Store offers a comprehensive range of construction equipment including Caterpillar machinery, aerial work platforms, pumps, generators, and other specialized tools, providing cross-selling opportunities across diverse project needs.

Regional Presence With over 25 locations across Alberta, British Columbia, and the Territories, there is significant potential to expand sales efforts and tailor regional marketing strategies to local construction trends and customer demands.

Safety and Asset Services By offering safety training, plant shutdown services, and asset management programs, the company can develop consultative sales approaches targeting clients seeking comprehensive rental and maintenance solutions.

Growing Construction Market Operating in Western Canada's expanding construction sector, there is an ongoing opportunity to capitalize on infrastructure projects and new developments requiring equipment rentals and related services.

Client-Centric Approach The company's focus on high-quality rental equipment and full-service support positions it as a reliable partner, enabling upselling of premium equipment and service packages to existing customers seeking trusted solutions.