The CauseWay Agency

Advertising ServicesConnecticut, United States2-10 Employees

The CauseWay Agency specializes in cause communications, using the power of media to build brands and to persuade various audiences to do socially-beneficial work. We partner exclusively with leading non-profit organizations, cultural institutions, and government agencies. 

Founded in 2008, CauseWay has a multidisciplinary team of 15 passionate professionals with relevant experience in both non-profit communications and [prior] corporate communications. 

Our areas of expertise are:

- Consumer Research 
- Strategic Positioning
- Brand Identity 
- Creative Development and Production (TV, radio, print, Out-of-Home, digital/social media) 
- Public Service Advertising (PSA creative, distribution, pro bono placement, tracking, & reporting) 
- Multicultural Advertising
- Digital Advertising (paid media) 
- Media Planning & Buying (multiplatform)

The CauseWay Difference:

Where cause meets effect is how our work goes beyond just generating awareness. Our proprietary Engagement Model progresses to Consideration, Bonding, and most importantly Advocacy. The latter inspires brand converts to passionately talk up the cause in their authentic voice and become advocates for the brand/cause. 

CauseWay’s Audience Engagement Model:

Awareness → Consideration → Interaction → Transaction → Bonding → Advocacy

Our issue areas of focus include: 

- Child Welfare & Wellbeing
- Civil Rights/Social Justice  
- Community Safety 
- Education 
- Environment/Conservation
- Health  

CauseWay is on the GSA schedule and we work as both a prime contractor and subcontractor via teaming agreements. Our federal clients include CDC, EPA, DOJ, DOT, FEMA, HHS, and HUD. For our DUNS, NAICS, PSC Codes and GSA SINS numbers, please visit: https://thecausewayagency.com/government-capabilities/. 

To learn more about CauseWay, please email our president, Bob Schultz at bob@thecausewayagency.com. We look forward to connecting with you! 

Facebook: www.facebook.com/thecausewayagency

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