Trust Building CFI is focused on building trust across the food and agriculture value chain with proprietary research and consumer insights. This presents a sales opportunity to offer advanced trust-building programs, stakeholder engagement campaigns, and customized transparency frameworks for brands seeking to improve consumer confidence.

Strategic Partnerships Recent and ongoing partnerships with US Soy, aquaculture groups, and other industry stakeholders indicate a readiness to collaborate on large-scale trust initiatives. Target potential collaboration with related agribusiness associations and regional farming networks to co-develop industry-wide transparency projects.

Executive Leadership New executive leadership as of 2026 signals a period of strategic direction and potential program expansion. Leverage introductions to the executive team for high-level partnerships, funded research initiatives, or multi-year engagement contracts that align with their growth goals.

Digital & Analytics CFI relies on hubs like HubSpot Analytics, AWS, WordPress, and SEO tools, indicating an emphasis on data-driven impact and digital engagement. Propose analytics-driven services such as measurement of trust metrics, impact dashboards, and targeted content strategies to quantify trust outcomes for member organizations.

Revenue Growth With revenue under one million, there is budget-consciousness but a clearly defined mission and high-impact outputs. Position affordable, scalable programs, pilot projects, and tiered membership offerings that demonstrate ROI in transparency and consumer trust to attract new members and sponsors.