The Colonnade Group Employee Directory
Spectator SportsAlabama, United States11-50 Employees
The Colonnade Group is a Birmingham, Alabama-based company that operates in the spectator sports sector. Founded in 1991 by Robbie Robertson, it provides event services spanning premium seating management, temporary structures, interactive fan experiences, and VIP hospitality for sports programs and events. Its client roster includes more than a dozen Division I universities along with the nation’s largest collegiate athletic conferences, the NCAA, and the College Football Playoff, reflecting its role in executing large-scale college athletics operations. The firm supports universities and leagues by delivering services that enhance attendance and fan engagement through event infrastructure and experiential activities. It maintains a mid-sized staff and has pursued partnerships to expand its capabilities, such as a 2020 collaboration with Staging Concepts to supply equipment for NCAA Final Four-related events; the same year saw leadership changes with Lori Robertson joining as chief of staff and being named to assume the role of President and CEO.